The new BMW X3 M40i and the new BMW X4 M40i are launched in China with 18 luxury standard features
The BMW Group has always been committed to providing excellent products and services to Chinese customers, taking China as its home, deepening the layout of the BMW M product array in the Chinese market, and continuously Enhance brand appeal and product strength. The new BMW X3 M40i and the new BMW X4 M40i are launched in China. The new cars embody the new M design language, M brand sports charm and innovative technology to create an exciting and exclusive driving experience. To celebrate the 50th anniversary of the BMW M brand, both new cars are equipped with BMW M 50th Anniversary Exclusive Car Logo
(Beijing) On the occasion of the 50th anniversary of the establishment of the BMW M brand, the BMW M brand continues to make efforts to accelerate the product offensive of performance cars and high-performance cars, and continues to expand in the Chinese market according to the needs of Chinese customers. The product array leads the industry innovation and development trend. On May 23, the new BMW X3 M40i and the new BMW X4 M40i were launched in China, with recommended retail prices of 629,900 yuan and 659,900 yuan respectively. The introduction of the two models will enrich the BMW M brand's model selection in the luxury performance car segment, expand the M family's models in the Chinese market to 17 models, further strengthen the appeal of the M brand, and allow more Chinese customers to enjoy The exclusive driving pleasure of BMW M. In 2021, the sales volume of the BMW M brand in China increased by 38.9% year-on-year compared with 2020, setting an annual sales record since the M brand entered the Chinese market, and effectively promoted the stable growth of the BMW Group's business in the Chinese market.
Personalized aesthetic design, creating a strong sporty style
The unique and distinctive design language of the BMW M family is perfectly reflected in the new BMW X3 M40i and the new BMW X4 M40i. Adhering to the principle of "design serves function", the two new cars use distinctive M aerodynamic components to perfectly present eye-catching posture and sports performance. The black high-gloss M kidney grille adopts a double-slat design, always exuding a powerful and sporty temperament. M's exclusive "Devil Ear" rearview mirror not only optimizes aerodynamics, but also fully demonstrates its distinctive performance identity. The "shark gill" air guide designed specifically for the M performance models in the Chinese market is cleverly connected with the lower waistline on the side of the body, outlining a breathtaking and dynamic aesthetic. At the same time, the new car comes standard with 21-inch M aluminum alloy wheels in a two-color design, which undoubtedly reveals its strong sporting talent.
The rear design has also undergone many adjustments. The new wrap-around 3D three-dimensional suspended LED taillights cleverly combine dynamics and elegance in a more three-dimensional and powerful form. The rear diffuser has also been newly designed, with dual-tooth polygonal exhaust tailpipes on both sides, making the sporty style more prominent and the tail more muscular. In addition, for Chinese users, the new BMW X3 M40i and the new BMW X4 M40i also provide rear spoilers specially designed for M performance cars in the Chinese market. The rear vertical reflector of the new BMW X3 M40i has also been specially designed according to the aesthetics of Chinese users. The design is consistent with the design style of the new BMW X3 M, showing that BMW M attaches great importance to the Chinese market.
In terms of car paint selection, the two new cars provide a variety of customized special car paint options including matte black, urban green, Daytona violet, limestone gray, etc., highlighting the unique sports trend and individual expression. It is worth mentioning that in order to celebrate the 50th anniversary of the founding of the BMW M brand, the two new cars will come standard with the BMW M 50th anniversary exclusive car logo that highlights the classic heritage and anniversary. Blue represents BMW, red represents motorsport, and dark blue represents The connection between the two. The car logo pays tribute to the first BMW M racing car in 1973, symbolizing the passion of driving the M brand for half a century.
The interiors of the two new cars combine modern luxury with a pure sports atmosphere. The ubiquitous M interior design makes the driver feel like they are on the track, stimulating the desire to drive. When you open the car door, the first thing you see is the exclusive welcome pedal with the M logo, which makes every driving journey full of ritual. At the same time, many design elements exclusive to M models are also widely used in the vehicle cabin, such as metal pedals with M logos and M sports seats, and M sports multi-function leather steering wheels with M three-color stitching. The carbon fiber interior decorative strips used in the center console and door areas of the vehicle make every detail show strength and luxury.
Carefully tuned inline six-cylinder engine, powerful power is at your fingertips
The new BMW X3 M40i and the new BMW X4 M40i draw on the essence of BMW M motorsport and are equipped with the latest 3.0-liter inline six-cylinder turbocharged engine. The new power unit is BMW M's careful tuning can produce a maximum power of 245 kilowatts and a peak torque of 500 Nm. Combined with the new 8-speed sports automatic manual transmission, the two new cars can accelerate from 100 kilometers to 100 kilometers in only 5.2 seconds, with surging performance. At your fingertips.
What’s even more exciting is that the two new cars also offer variable sports steering, DSC dynamic stability system, M sports suspension, xDrive intelligent all-wheel drive system and M sports differential, which can further stimulate driving. The driver can confidently control on the road, and with excellent cornering dynamics, flexibility and precision, it can handle extreme maneuvers with ease. In addition, the two new cars also provide M high-performance calipers with the M logo, and are available in blue or red, which not only highlights the sporty nature of M, but also achieves a more excellent braking effect.
Intelligent digital functions add technological charm to driving
In addition to the stylish and dynamic personalized aesthetic design and fully equipped M sports performance, many technological configurations also reveal the irresistible beauty of driving. The BMW Intelligent Connected Cockpit equipped with the new BMW X3 M40i and the new BMW X4 M40i provides a fully digital display system, integrating a 12.3-inch digital instrument panel and a 12.3-inch central touch display, combined with the BMW Intelligent Personal Assistant, to provide driving information. Easier to access.
's advanced driving assistance system allows drivers to not only enjoy sporty driving, but also experience safe, convenient and comfortable driving. The new car can provide the leading automatic driving assistance system Pro, giving the vehicle a higher-dimensional intelligent driving experience, including Traffic jam assist function, lane change assist system, forward collision warning, emergency braking assist, lane correction function, active cruise control system, etc. In addition, the two new cars are also equipped with BMW's first 50-meter tracking reversing function, which allows the vehicle to automatically reverse along the original trajectory for 50 meters even in a narrow space, fully demonstrating the innovative achievements of and BMW in the field of autonomous driving.
As the backbone of the BMW M performance car family, the two new cars use personalized aesthetic design, passionate M brand sports charm, and pioneering and innovative intelligent technology to bring M driving enjoyment with strong brand appeal, perfectly interpreting The pursuit of performance by the M family and the adventurous spirit of the X family. This year marks the 50th anniversary of the founding of the BMW M brand. More BMW M innovative models will be launched one after another, constantly meeting the driving needs of Chinese users for luxury high-performance cars and performance cars, and demonstrating unique personal expression and life style.
