In the automotive field, recalls are nothing new. This is a normal and responsible market behavior. Recently, the top car company Toyota has also been involved in the recall crisis. News of the overseas recall of Toyota's new electric car bZ4X continues to ferment on the Internet. The reason for the recall is that the wheel hub bolt may be loose, which poses a safety hazard. Toyota China stated that the bZ4X model has not yet started production and sales in mainland China, so this recall does not involve the Chinese market.
Combined with the temporary postponement of the GAC Toyota bZ4X launch conference, a small number of people preconceivedly believed that the Toyota bZ4X model itself had certain design flaws, which triggered heated discussions. Toyota is the world's number one automaker in terms of sales, and any trends it makes may be amplified infinitely. But I think this overseas recall and delayed release better demonstrate GAC Toyota’s emphasis on the bZ4X model and its responsible attitude towards consumers and the Chinese market.
First of all, the recall of the overseas version of bZ4X does not involve the core "three-electricity" system of pure electric vehicles. It's because the wheel hub bolts may be "loose". A casual search on the Internet will reveal many recalls initiated by well-known automobile companies due to bolt problems. This recall is only about mechanical hazards and has nothing to do with the core "three power" systems.
We can also find from foreign media reports on the recall that most of the 2,700 products recalled this time have not yet been delivered to users, and no accidents have occurred. This can also be confirmed from the side that Toyota has a strict product quality monitoring process after the product is launched, and can quickly detect potential risks.
Secondly, this recall does not involve the Chinese market. This recall is for the bZ4X sold in the United States, Europe, Japan and other regions. The bZ4X model has not yet started production and sales in mainland China. Some suppliers of bZ4X domestic version and overseas version are also different. For example, the battery of overseas version is Panasonic battery , while the domestic version uses CATL .
The launch of a new car is such an important matter. I believe that as a mature automobile company, GAC Toyota must take prudent measures after comprehensively judging various factors. The original intention is to provide safe and secure products and give a better experience to everyone. user.
In the new energy era, traditional car companies striving to transform are themselves under high pressure: on the one hand, they have to keep up with the pace of development in the already "slow" reality. One is to transfer the brand equity from the era of fuel vehicles to the era of electric vehicles. So you can’t make a wrong step. Since we can be tolerant to new forces, isn't it also reasonable to be more patient with Toyota, which is more difficult to transform?
