In 2020, this sudden epidemic caught people off guard. For a long time, people stopped all activities, and the whole society was like pressing the pause button, even time seemed to stand still. Due to the epidemic, the stagnation of the national economy and the downturn of the automobile market, the incomes of many people have been more or less affected. There are still many netizens on the Internet saying that 2020 is very poor and difficult.
According to data from the Passenger Association, in 2020, the sales of 14 domestic luxury brands of traditional fuel vehicles reached 3.23 million units. While the annual car sales fell by 6.8% year-on-year, it achieved bucking the trend and increased by 6.5% year-on-year. Positive and negative, the gap is far, it can be described as a double sky.
Among the luxury brands, the German BBA is the well-deserved leader. In 2019, BMW surpassed Mercedes-Benz (702,000) and Audi (690,000) with 723,000 vehicles, and won the domestic market luxury brand sales champion.
Last year, BMW delivered a total of 777,379 vehicles in the domestic market, a year-on-year increase of 7.4%. This is also the best result since BMW entered the Chinese market in the past 30 years. There are three models with annual sales of over 100,000. The highest annual sales volume is the BMW 5 Series, followed by the BMW 3 Series, and the BMW X3 is the last of the three.
Mercedes-Benz will sell a total of 774,400 new cars in 2020, a year-on-year increase of 11.7%, which is very close to BMW's sales data. If BMW removes its MINI brand sales and considers a single brand, Mercedes-Benz should be luxurious The brand's annual sales top. The three most popular models of Mercedes-Benz are Mercedes-Benz GLC, Mercedes-Benz C-Class and Mercedes-Benz E-Class. The combined annual sales of the three models exceed 460,000, accounting for about 60% of Mercedes-Benz's total sales.
Among the three major brands, Audi is the youngest in sales. In 2020, it sold a total of 726,288 new cars, a year-on-year increase of 5.4%. Sales of several of its star models are also very good, Audi A6L, Audi A4L and Audi Q5L. The sales have exceeded 100,000, and they are also loved by consumers.
From the annual sales data,The epidemic and the downturn in the auto market seem to have no impact on BBA. On the contrary, it has achieved substantial growth in performance. It may also be in response to the sentence. Risks and opportunities coexist. This wave of epidemic has accelerated the reshuffle of the auto market. The Matthew effect of the auto market It highlights that the strong will remain strong and the weak will eat the soil. It is so difficult for many netizens to complain about 2020 on the Internet. I can only say that this is so "hard" that people do not want to comment on the substantial increase in sales of this luxury brand.
The key is not over yet. The ultra-luxury brand car market is even hotter, achieving sales of 6,100 vehicles throughout the year, a year-on-year increase of 15%. Don’t look at the small sales figures, but think about Bentley, Rolls-Royce, Ferrari The price of other super-luxury brand cars is tens of millions. Given such data, it seems that the epidemic has no effect on the bigwigs.
Bentley delivered 2,880 new cars in China throughout the year, an increase of 48% year-on-year. So far, the Chinese market has surpassed the European market and has become Bentley's second largest sales market only below the American market. The most favorite Bentley models of domestic tycoons are the Flying Spur and New Tianyue. Flying Spur offers 3.066 million and Tianyue offers 2.462 million.
The second largest ultra-luxury brand in sales is Rolls-Royce. According to data from the Association, Rolls-Royce has 1,146 domestic insurance in 2020, an increase of 6.6% year-on-year. Rolls-Royce has received the most attention. The models are Gust and Cullinan, both priced at more than 4 million.
Lamborghini, an Italian supercar brand, also performed very well in the Chinese market. In 2020, 671 new cars were sold, a year-on-year increase of 7.1%. Its best-selling model is Urus, a coupe SUV. The price also came to 2.94 million.
Looking at the sales of these luxury brand cars and ultra-luxury brand cars, it seems that nothing happened in 2020, and the years are calm. I hope that 2021, which has arrived, will get better and better!
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