Most diseases in obstetrics, gynecology and pediatrics are common diseases, which are localized medical needs. Most of the patients are local people who speak local dialects, like to find acquaintances, and prefer to see a local doctor.
Actually, many people don't understand a truth: 's influence of doctors in different clinical departments has a radius and regional attributes.
Oncologists, neurosurgeons, cardiac surgeons, assisted reproductive departments and other specialists usually have a relatively large radius of influence, and patients will seek medical treatment across provinces.
The radius of influence of obstetrics and gynecology and pediatricians is usually relatively small, unless it is a special subspecialist and specialist doctors, such as children's rare disease doctors, fetal medicine subspecialists, premature doctors, etc.
Most gynecological diseases are benign and can be resolved in the local hospital.
Obstetrics needs more than a dozen visits during the 10-month obstetrics check-up process, especially in the third trimester. If you drag a big belly, you have to go to the check-up once a week, so the medical treatment radius is even smaller. Even in the same city, everyone basically Still like the birth check near the door of home.
The medical needs of most children are either for children’s health care, or for colds, fever, diarrhea, cough, asthma and minor trauma, which can basically be solved locally, and the medical treatment radius is relatively small.
Therefore, when you want to dig a doctor, it is best to consider localization. If is not , it is difficult for doctors to establish their own patient flow pool in a short time.
Most diseases in obstetrics, gynecology and pediatrics are common diseases, which are localized medical needs. Most of the patients are locals, who speak local languages, like to find acquaintances, and prefer to see a local doctor. It takes a long time for doctor
to establish a patient flow pool. If the doctor is a local, has practiced medicine for many years, and is familiar with local customs, culture and living habits, will easily establish a super network relationship and obtain huge Patient flow cell.
First of all, local doctors will have various relationships with classmates, relatives, and colleagues, and various relatives and friends will form a social network.
In the entire local interpersonal network, doctors are an important connection point and a key node. They can connect to many people, people from all walks of life, rich people, powerful people, and all kinds of people.
Because no matter who you are, there will always be family, relatives and friends, there will always be birth, old age, sickness and death, and you always have to go to a doctor.
If the doctor himself is not a social averse person, he will always have the opportunity to build a high-density, high-energy social network centered on himself and be at the top of the local social "food chain".
can reach every corner and place of a city through ten years, even decades of deep cultivation, and establish its own patient flow pool.
But unfortunately, this kind of interpersonal network, this patient traffic pool is localized and cannot be taken away.
When a doctor changes jobs and comes to an unfamiliar city, it means to abandon the interpersonal network and patient flow pool on the TA, and everything in the past must be returned to zero.
The interpersonal network needs to start again. No one knows him, no acquaintances go to see him, and no acquaintances introduce his relatives and friends to see him. This is a mismatch and torture, which may take many years. Establish TA's own personal network relationship. Doctor
's influence and ability to obtain customers depends not only on the clinical medical level of the TA, but also on the people who can be reached by the social network of the TA.
Therefore, when recruiting obstetrics and gynecology and pediatricians, doctors in the north should not be employed in the south. It is best to recruit locally, even if they cannot be in the same city, it is best to use the same province.
Even if you are a well-known obstetrician in Beijing, you need to start from scratch when you arrive in Suzhou, because ordinary people don't know who you are, unless you are a big V doctor on new media and social media.
Source: Dr. Duan Tao
Author: Duan Tao
proof: Zangheng Jia
Editor: Zheng Huaju
