With the rapid development of the e-commerce industry in recent years, many people have achieved success in e-commerce, so more and more people join e-commerce, especially those who open online stores are all newbies. So how do do e-commerce operations? ? In fact, opening a store does not mean engaging in e-commerce. Only by doing a good job in store sales can you say that you have truly started e-commerce.
Whether you are operating on e-commerce, whether you are operating on Taobao or operating on JD.com , etc., as long as you involve the operation level, there are operational steps. Any industry position has processes. Clear e-commerce operation steps can make your work more organized.So what are the steps for e-commerce operation? What are the techniques?
First, factors influencing personalized search
1 Search preference
2 Click preference
3 Click feedback
4 Convert preference
5 History
Second, basic weight optimization direction
1 Wireless search click-through rate
2 Wireless search conversion rate
3 Wireless transaction proportion
4 Wireless promotion proportion
5 Page acceleration speed
6 Page stay time
3, copywriting requirements
1 Accurate
No more talks, and a sharp stroke of
2 Easy to understand
3 Interesting
4 Resonance
Fourth, Factors affecting click-through rate
1 Promotion map
A key point
Eye stimulation
Theme highlight
Music
B Image browsing path
Key points: Create discovery points
Interest: Dig out interest points
Understanding: Simplified and deep
Click infection: Interest mining accuracy
2 Price
3 Sales volume
l2
4 keywords
Highlight product selling points (how to highlight the previous article has detailed answers) The language is concise and clear, distinctive and creative, including core words, add long tail words!
Fifth, choose
Three highs and one low strategy
1 Click rate is higher than 2 times
2 Collection is greater than 10%
3 Conversion rate is greater than 2 times industry
4 Access depth is greater than 1.5
5 The jump rate is less than 80%
Sixth, wireless optimization
1 Select the word
2 Title
3 Bid
4 Put
The seventh, selling point
1 The selling point is positioning
2 The selling point is advantage
3 Selling point is the potential demand of consumers
4 Product advantages, service advantages, emotional advantages
5 Selling point displays
6 Visual presentation page logic
8th, wireless weight inclusion factors
1 Mobile phone details page
2 The proportion of transactions on the wireless side
3 Wireless side title optimization
4 Wireless side up and down time
The time for the wireless side to be uploaded and removed
5 Wireless side keywords pull-down
6 Wireless conversion rate
7 Mobile traffic proportion
The above eight points are the 8 steps that need to be paid attention to when doing e-commerce operation. In fact, e-commerce operation is also lawful. What we need to do is to grasp the direction and avoid the pit of e-commerce operation, so that we can operate healthily.
Tengde Technology's e-commerce operation team has many years of experience in agency operations. The company has a big data center to provide data support for operation and marketing services, helping merchants to conduct consumer insights, analyze production and sales structures, and formulate refined marketing strategies. Hubei Tengde Information Technology Co., Ltd. takes leading technology as the core and innovative services as the auxiliary, providing customized agency operation services for traditional small and medium-sized enterprises, forming an innovative e-commerce industry service chain, helping enterprises to speed up their transformation and opening up the business future of the " Internet + " era.
1, Taobao agent operation
provides one-stop Taobao hosting agent operation services, rich platform resources, and senior practical technical team.
2, Tmall Agent Operation
Professional Tmall store refined operation and all-round hosting, creating the best Tmall store for you,
3, JD operation
JD store hosting, professional team combat, private customization services, comprehensively improve the store
4, Tmall International agency operation
meets the needs of merchants for different categories, operates in a refined manner, solves various store problems
5, JD International Agency operation
Professional needs interpretation, precise operation, helping enterprises easily achieve a win-win situation of "brand" and "profit". Our team has many years of experience in store management, can integrate the advantages of multi-channel resources, and through huge database information analysis, it brings a qualitative leap to store upgrades and provides customers with the most effective promotion and marketing planning solutions. The company hired senior visual designer Mr. Wang Lei as the director of the design department. The dramatic design concept has made Tengde Technology's art design highly praised in the industry. Zhang Hui, an expert in network operations with rich practical experience, is in charge of the operation department, helping many online and offline traditional stores successfully top Internet+ and making perfect online layout and planning in combination with various industries.
We take data and innovation as the core and technology as the driving force to provide the brand with overall business solutions and services. Including e-commerce operation solutions, content e-commerce solutions, digital marketing solutions and new retail solutions, we are committed to becoming a leading smart business partner and jointly build and advance with the brand in the future digital economic environment.
As the overall solution operation team, Tengde Technology has a group of senior professional talents in the industry to ensure professionalism and leadership in data analysis, brand strategy, integrated marketing and other fields.
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