July 2020
" Internet Marketing Master "
was officially included in
" Professional Classification Ceremony of the People's Republic of China "
Occupational number is 4-01-02-07
In October 2021, the relevant occupational standards for
were officially issued
So what is the Internet Marketing Master
What jobs can this profession work?
Next, I will give you a detailed explanation
What is an Internet Marketing Engineer?
Viya and Li Jiaqi
Everyone should be familiar with
These two are the top anchors in the field of live streaming and selling goods
Their live broadcast room has more than 10 million viewers per game
annual sales are even 10 billion
https://www. ml3 Before, the public called them all the hosts for goods
until June 6, 2021
In the CCTV Finance " Dialogue with " column
Officially gave them the final definition
Internet Marketing Master
Then is the Internet Marketing Master an anchor?
In fact, this statement is incomplete.
Internet marketers refer to
Online marketers on digital information platform
Use the interaction and spread of credibility of the Internet
People who market and promote corporate products
This new profession has many jobs that can be done
Anchors are just one of the professions
What is an Internet marketer?
According to the standards of the Ministry of Human Resources and Social Security
Internet marketers include four career directions:
Product selection officer, live broadcast salesperson, video promoter, platform administrator
Let’s talk about it one by one:
1. Product selection officer:
Simply put, it is to screen out products with hot products and conform to the anchor style for the company, extract product selling points, conduct business negotiations with product suppliers, sign supply contracts, etc.
2. Live salesperson:
You need to be familiar with the product selling points and sell the products in the live broadcast room. Simply put, it is an e-commerce anchor, Viya Li Jiaqi belongs to this type.
3. Video Creator:
is short video operation. You need to be familiar with short video shooting and editing skills, understand the lens language and be able to adjust colors, be able to grasp the rhythm of the video, script creativity, and be responsible for the quality and level of short videos.
4. Platform administrator:
manages the live broadcast platform background, including account management and data monitoring. Based on data feedback, help the anchor continuously correct the problems in the live broadcast.
What is an Internet Marketer? What are the salary levels of these professions?
Take Chengdu as an example:
Product selector with about 31 years of experience
Salary level is about 6~10K
Live salesperson with about 31 years of experience
Salary level is about 15~30K
Salary level is about 15~30K1 years of experience in video promoter
salary level is about 6~12K
platform administrator
salary level is about 8~15K
html l6 Internet Marketing Teacher Certificate
Internet Marketing Teacher Certificate
According to the Ministry of Human Resources and Social Security
China Employment Training Guidance Center issued
"Notice on Issuing the Work Plan for the Development of National Vocational Skills Standards"
Specification China Light The Federation of Industry is the new profession
"Internet Marketing Master"
The undertaking unit of national occupational standards
China Etiquette and Leisure Products Industry Association
is the professional ability evaluation site of the China Light Industry Federation
The board of directors of the Association is responsible for examination and enrollment!
Why do you need to verify it?
Following Lin Shanshan , Xueli
Viya was also exposed to tax evasion
This exposed the chaos of management standards in the live broadcast industry
For the standard industry
Let it maintain a healthy development momentum
In recent years
Ministry of Human Resources and Social Security, the Central Cyberspace Affairs Office, National Radio and Television Administration
"National Professional Skills Standards for Internet Marketing Teachers"
"National Standards for Related Employees"
"Standard" also means the beginning of industry standardization
"Standard" also means the beginning of standardization in the industry
It is understood that
Currently, major online platforms
are promoting the evaluation of "Internet Marketing Certificate"
In the future development strategy announced by Taobao
emphasizes
"will continue to market through the Internet National Vocational Skills Examination of Teachers, Innovation in Risk Pre-Inspection and Diagnosis Work, Improvement of the Credit Evaluation System of
, etc.,
, promote the compliance literacy of anchors,
, help the healthy development of anchors”
, how to apply for the exam?
Currently, the official does not accept personal registration
Interested friends can private message contact us
One-stop solution to your training, application, and obtaining certificates.
