On December 19th, the second National Finals of China Content Technology Entrepreneurship Competition was held in Xiamen. Soul App, which is popular among young people, won the industry innovation award of the competition with its unique spiritual social model and content technology innovation achievements.
This competition was held under the guidance of People's Daily Online and Xiamen Municipal People's Government, and brought together many top innovative companies in the field of content technology. The finals of the event consist of well-known investors, well-known university experts and scholars, and government representatives to jointly form a professional jury. From the dimensions of project innovation, core team composition, business model, technical capability and profit model, it will be conducted through roadshows and on-site evaluation by experts Review.
is a high-profile heavyweight award in the final. The "Industry Innovation Award" aims to commend forward-looking and breakthrough content technology companies, and Soul, a new social force that has risen rapidly in recent years, for its innovative spiritual social networking created by integrating content and technology The model was fully affirmed by the industry and experts, and finally won the honor.
So far, Soul's cumulative users have exceeded 100 million. Behind the rapid expansion of the user base is the continuous improvement of the voice of the Z generation Internet. According to data from the National Bureau of Statistics, my country's population was 260 million born between 1995 and 2009. These post-95 Z generations accounted for 30% of all Internet users and contributed more than half of the new mobile Internet users.
As the only-child generation, Generation Z is more eager for recognition and companionship under the pressure of academic and work. According to Soul "Generation Z Social Report", more than 7 adults believe that their social circle is narrow, and nearly 9 adults hope to expand their social relationships through the Internet .
But unlike older users, Generation Z has its own unique social needs. As a generation of online students, their growth process is accompanied by the overall sinking of the mobile Internet, and their "Internet age" is also lower. For them, the Internet is no longer a supplement to offline life, but an indispensable Lifestyle and life scenes. Correspondingly, young people are no longer satisfied with copying offline interpersonal relationships online, and put forward new requirements for online social networking to be separated from offline and get rid of the social pressure of real relationships.
At the same time, Generation Z has also received a wealth of information and cultural content through the mobile Internet. They have a wide range of interests and high cultural literacy. This makes them more valued spiritual fit in social relationships, eager to share hobbies with others, and build group identity through cultural identity .
However, in the face of the social pressure brought by the strong binding between traditional social products and offline, the spiritual needs of the new generation Z have been unable to be met. In this context, Soul has taken a path that is very different from the traditional, integrating content and innovative technology, focusing the core of social behavior on the spiritual needs of users, and greatly reducing social pressure.
In the aspect of matching mechanism, Soul focuses on weakening the appearance factors, combining users’ interest, personality and other spiritual characteristics shown in historical behaviors, building a soul model with many faces, applying big data, artificial intelligence and other technologies to deepen the content of the system Comprehension ability, matching the most interested people and content for users. Take the video matching function as an example. Based on mobile face detection and other technologies, Soul has creatively developed a video communication function that tracks user expressions and actions in real time, and launched a personalized video "face gini headgear" to make communication between users more focused on the soul , In-depth communication.
In terms of operations, Soul’s decentralized distribution rules also value content matching rather than popularity, and fairly recommend everyone’s content, so that every interesting thing has a chance to be discovered. This design guides users to truly express themselves, instead of consciously catering to traffic when expressing, while creating a friendly social atmosphere. In addition to in-depth one-on-one communication, Soul also helps young people join a larger social field and enjoy a sense of belonging to the group in a like-minded community. On the basis of soul matching, Soul introduces social elements through topics, information flow push, group chat and other functions, allowing users to discuss and share hobbies on topics of interest. This not only enriches the social gameplay and encourages users to have a stronger willingness to express themselves, but also helps users make friends through the relationship chain in the community, and they are more likely to meet the same-channel souls. The unique spiritual social mechanism of
Soul helps users get rid of the psychological constraints of real relationships and are more willing to show themselves truthfully, greatly improving matching accuracy, content richness and the depth of communication between users, and meeting the psychological demands of young people. Nowadays, meeting new friends and gaining new touches on Soul has become a new wave of social networking for Generation Zflow.
As a social platform for young people, Soul has always been committed to delivering positive values to the vast number of young users. In a spiritual and social atmosphere of sincere communication and mutual encouragement, Generation Z has also demonstrated its unique spiritual outlook. In the field of traditional culture, there are nearly one million pieces of UGC content related to Chinese quintessence art on the platform, covering calligraphy and painting, Chinese music, clothing, folk crafts, etc. Young people have the same love for traditional culture, meet, know each other, and encourage each other. The Internet has also become an important position for them to inherit and innovate traditional culture.
In the future, relying on a large group of young people, Generation Z will have a broader imagination of business and social values. Focusing on the socialization of Generation Z, Soul will not only continue to provide young people with a kind and warm social platform, but also strive to build a brand that represents the trend of youth and is recognized by young people, and continues to improve the sense of gain and happiness that young people gain from social interaction .
