Vogue Business in China released the 2020 "New Fashion Capital Index Report" on November 21. Through the professional perspective of the fashion industry, the report provides practitioners with a reference for the ranking of China's next-generation fashion city index. This year was the first release of the report, and a release summit was held in Chengdu.
On November 21st, Vogue Business in China hosted the 2020 "New Fashion Capital Index Report" launch summit in Chengdu. The "New Fashion Capital Index Report" aims to redefine the “fashion power” of Chinese cities from a new perspective, depicting in addition to Beijing and Shanghai The fashion visions of China’s new generation of cities other than Guangzhou, Guangzhou and Shenzhen provide a powerful reference for industry practitioners to formulate future business development strategies.
This "New Fashion Capital Index Report", a must-read by fashion practitioners, is a collaboration between Vogue Business in China and the world-renowned consulting firm EY-Parthenon. Through several months of polishing dimension settings and data calculation methods, The five first-level dimensions of "fashion consumption strength", "fashion business potential", "fashion cultural charm", "fashion innovation talents" and "fashion development ability" are very important to Chengdu, Chongqing, Xi'an, Shenyang, Hangzhou, Wuhan, In-depth desk research and data analysis were carried out in 12 Chinese cities including Nanjing, Changsha, Xiamen, Tianjin, Qingdao and Dalian . In the end, Chengdu, Hangzhou and Chongqing's composite index ranked top three in 2020. The report will be updated and released every year, continuously optimizing the indicator system and algorithm, and strive to become an authoritative report on urban research in the fashion industry. Bao Yimin, the editorial director of
Vogue Business in China, said: “In the past ten years, most fashion brands have captured the four major consumer cities of'North, Shanghai, Guangzhou and Shenzhen'. In order to make the next step of expansion, You must truly understand China, a vast, densely populated, culturally diverse and complex market. Therefore, Vogue Business in China focuses this report on cities other than'North, Shanghai, Guangzhou and Shenzhen' to help brands better understand the next echelon , A city that also has strong consumption power and fashion potential."
For more details, please refer to the full report of the 2020 edition of the "New Fashion Capital Index Report"
Chengdu Release Summit
2020 "New Fashion Capital Index Report" release summit is Vogue Business in China is one of the most important events in the past one year since it entered China. The event was held in the memory of the eastern suburbs of Chenghua District, Chengdu. The summit was hosted by Mr. Bao Yimin, the editorial director of Vogue Business in China, and discussed with industry experts, business and cultural leaders how the city can achieve new breakthroughs and usher in important development opportunities for the fashion industry. This event also deeply explored the various charms of Chengdu and its worth learning.
was released through this summit and the "New Fashion Capital Index Report". Vogue Business in China demonstrated its ambition and determination to focus on the local Chinese market and help the development of the fashion industry. The rules and difficulty of the game in the Chinese market are quietly changing. It is unrealistic for any brand or company to wish to maintain the status quo to maintain development. We believe that the changes in the Chinese fashion market in the next 10 years will be completely different from the situation in the previous 10 years, which also means that practitioners must have a new mentality, vision, pattern and strategic thinking to deepen the Chinese market.
