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z0 On 16th, McDonald’s professional coffee brand McDonald’s McDonald’s announced at the press conference that it will invest 2.5 billion yuan in the next three years to accelerate the deployment of the mainland coffee market. It is estimated that by 2023, there will be more than 4000 McDonald’s in the country. Since November 18th, Macafé has launched a "more modern" brand logo, and has begun to use the latest global packaging, including the iconic "little yellow cup"-the original paper-colored cup with a yellow cup sleeve . The overall packaging uses a conspicuous yellow color, which seems to better cater to the visual aesthetic preferences of the younger generation and allow consumers to more easily identify and capture in the fast-paced life.
Recently, Ruixing and KFC have successively released instant coffee, and Ruixing has the same price as the freeze-dried powder on the market. From the perspective of sales channels, this launch is more like a "small-scale test of water": it is not sold in stores, but only sold on Luckin APP, mini programs and Tmall flagship stores. It is understood that the three instant coffees launched by KFC all use freeze-drying technology, which means that the liquid coffee that will be ground is frozen and sublimated to remove water. Compared with instant coffee, it can better restore the coffee flavor. It can be seen from the KFC WeChat applet that the three products launched by KFC include Earl Grey tea and coffee, sweet-scented osmanthus flavored Sidamo, and cold extract freeze-dried Sidamo.
On November 18, Yoshinoya announced the launch of a new brand "Jishihui", which focuses on retail business. In addition to pre-packaged food, semi-finished products, and ingredients, Yoshinoya also includes beverages, snacks and home cooking products. The person in charge of the Jishihui brand said that there are a wide range of online and offline products, with a total of more than 90 products sold, mainly focusing on frozen fast food, grain and oil, seasoning, snack food and other categories. It is understood that Jishihui’s online channels are mainly in WeChat mini-programs, covering three consumption scenarios: take-out, dine-in ordering, and household kitchen supplies. Offline, an experience area is set up in the store, a dine-in area is set up, and fast food, beverages and snacks are also sold. In the future, Jishihui will also open independent stores and gradually enter the e-commerce platform.
Recently, He Fulao Noodles, a restaurant brand that has been focusing on noodles, opened a new store with a hot pot scene in Wudaokou Shopping Center. In addition to regular meals, the hot pot category has also been added. From the menu point of view, in addition to the original pasta, a new hot pot category has been added. Its types include sauerkraut fat beef pot, sauerkraut fish pot, porcini fat beef pot, tomato fat beef pot, Tom Yum goong fat beef pot, and spicy The price of the beef pot is 108-168 yuan. From the perspective of hot pot format, this restaurant does not allow consumers to choose dishes independently like ordinary hot pot restaurants. Instead, the restaurant matches the dishes to make multiple hot pot "set meals". Consumers only need to choose the corresponding hot pot flavors. That's it, suitable for single or multi-person gatherings. The average price per customer for a group dinner ranges from 60-70 yuan.
Recently, Nayuki and Dove once again jointly opened a pop-up store in Shanghai Vientiane City. Using Nayuki's cup as a prototype, a "huge Nayuki cup" was presented in the mall. In this huge cup, the two sides have the theme of "Exploring the S-Class Q Bomb Treasure", combined with the most popular way of escape room exploration among young people, and opened a "Q Bomb Treasure Game" for consumers to play. In, a more three-dimensional understanding of Naxue x Dove’s "Brown Sugar Bead Jewelry Tibetan Tea" and "Q Bomb Chocolate".
Recently, Haidilao quietly opened an offline store called "Haidilao Food Delivery Station". From the point of view of location, there are multiple residential communities near the store, and the positioning is more inclined to community supermarkets. The categories sold in the store are almost the same as the ingredients in the Haidilao store, including all kinds of shabu products, bottom materials, and even pots and pans. In addition, Haidilao's small hot pot, pre-packaged food and other retail products are also on sale.
Text |Big head grace
version |Big head grace
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