, which was launched in 2006 and has always been low-key, formally filed an initial public offering (IPO) application with the US Securities and Exchange Commission (SEC) this week, intending to be listed on the New York stock market under the symbol RBLX. The uniqueness of
Roblox is that it is a co-creation platform that allows players to create various game experiences or objects on this platform and share them with the community. Among them, those who create game experiences are called developers, from general players to amateur developers. Players or professional game studios can become the developers of the platform, and those who create various character shapes or objects are called creators. There are also third-party companies that build tools and 3D models for developers and creators. Another feature of Robux is that of its 160 million monthly users in the US market, more than half are under 16 years old.
According to the IPO application documents, Roblox's daily users increased from 12 million in 2018 to 17.6 million in 2019, and this year, due to the epidemic, it has soared to 31.1 million. As for revenue, it increased from 313 million U.S. dollars in 2019 to 488 million U.S. dollars in 2019. In the first nine months of this year, it has reached 589 million U.S. dollars in revenue. Roblox lost US$97.2 million in 2018, US$86 million in 2019, and lost US$200 million in the first nine months of this year.
The Roblox platform currently supports PC, Android, iOS and Xbox One platforms. In the first 9 months of this year’s revenue, 34% came from Apple’s App Store, and another 18% came from Google Play. 68% of all game time is logged in through the Android and iOS platforms, showing that most users are from mobile platforms.
