is looking forward to it, and looking forward to it, double eleven in 2020 is finally here this week.
Looking inside and outside the mountains and rivers, I like to bend, chopping hands, buying and buying... the sound is heard. It's really cool for a while, and always cool.
come back to the automotive aftermarket where we are. In the past, the consumer carnival of Double Eleven seemed to be a little alienated from us. The technicality, low frequency and B2B attributes made everyone think that there was no Double Eleven in the industry.
But the situation seems to be changing, especially this year.
With the rapid advancement of Internet platforms in the aftermarket, the atmosphere of Double Eleven has become stronger in the aftermarket.
is not only an Internet platform, but also traditional auto service chains. For example, Huasheng, as a well-known luxury car repair chain in China, Huasheng launched the Huasheng "11·11 Luxury Car Owners Carnival" e-commerce promotion this year . Even Zhou Dajun, president of Huasheng Group, and Zhou Yinyin, executive director, conducted the first live broadcast. A glimpse to see the whole picture, the gameplay of traditional auto service chains is no longer "traditional."
Judging from the publicly released Double Eleven report, the Double Eleven results in the aftermarket seem to be quite impressive. On November 11, Suning Auto released a 12-hour report on Double Eleven. Suning Auto’s omni-channel sales increased by 216% year-on-year, auto accessories sales increased by 115%, electric motorcycle sales increased by 517%, and new car orders increased by 308%. According to the Double Eleven report released by JD.com, maintenance package orders soared 220 times, and online and offline transactions increased by 302% year-on-year.
put aside the data for the time being, because there have been voices questioning the authenticity of the Double Eleven data. But one thing that cannot be ignored is that with the sweeping wave of digitalization, the aftermarket is also in it. Digitization and onlineization have always been recognized industry development trends. One of the most direct reality of
is that with the younger generation of car owners, these car owners are heavy fans of the Internet economy. Their consumer behavior is characterized by being accustomed to screening and making decisions on the Internet no matter what they do.
Therefore, when the online trend of car owners is proceeding vigorously, we in the aftermarket seem to have no choice but to keep up with the pace of car owners, otherwise we will have a great chance of being selected. reduce. There is a video of Lei Jun’s early interview on
. In the interview, Lei Jun once said: “It’s not that I’m not diligent enough, and I found that Ma Yun is not as diligent as me. People travel all over the world, and I’m busy 7 times 24 hours a day...”
, Lei Jun discovered the real problem. "We didn't take advantage of the trend, didn't make things better, so we were marginalized in the later stage and lagging behind them a lot." What Lei Jun said by taking advantage of the trend was actually a new thing like the Internet at that time. Stronger than Lei Jun, because he didn't understand this new thing at the time, he finally lost the opportunity to follow the trend at that point in time.
Today's aftermarket seems to have a similar taste. The
traditional auto service stores are full of hostility to the Internet platform, which is actually reasonable, after all, these new forces have moved their own cheese. Everyone's various comments or voices on the Internet platform have their own understanding of the industry, but it is unavoidable that there are also many emotional vents. One thing that is undeniable is that China's auto aftermarket will become healthier, more orderly, more transparent, and more efficient. This is an irreversible trend. If the Internet platform is not the answer, what is the answer? At least what we have done in the past should have been the changes in the market environment and supply-demand relations that are no longer appropriate.
Therefore, as of today, we may really need to re-examine this industry that we have been struggling for decades. What is the "potential" of the industry?
Only by taking advantage of the trend can we go further and faster.
After talking about Double Eleven, let’s take a look at what other big news in the market after this week.
Auto Parts Cloud received tens of millions of A+ rounds of financing led by Qingyuan Ventures
On November 10, Auto Parts Cloud announced that the company has completed tens of millions of A+ rounds of financing, led by Qingyuan Ventures, followed by Taiya Investment . This round of financing will mainly be used for market expansion and product upgrade iterations, and continue to expand market advantages, aiming to become a universal operating system for the entire auto parts industry. Since the establishment of
Auto Parts Cloud, it has completed four rounds of financing, namely, the angel round of financing invested by the top of Shangteng Venture Capital in September 2014, and January 2016In 0, the Pre-A round invested by Taiya Dingfu, the A round investment invested by Marriott in April 2018, and the A+ round led by Qingyuan Venture Capital and followed by Taiya Investment.
Comments: Although we will be affected by the sudden epidemic in 2020, the financing momentum of the auto parts supply chain track is still unabated.
In March, Homate completed a 50 million yuan Pre-A round of financing; in April, the car scrapping parts trading platform Youdi completed tens of millions of yuan in angel round financing from Sequoia China Seed Fund; in June, three-headed six-armed nearly 400 million yuan in B round Financing; still in June, Kaisi announced the completion of a $50 million C2 round of financing.
has always been referring to the mature US market, and the industry has a view that the Chinese aftermarket will eventually be dominated by the supply chain. This may be the logic behind the continued exposure of financing information on the supply chain track. On the other hand, such investment actions seem to indicate that this track will not be an oligarch track, but a bull track. So today, capital is still willing to make early investments.
However, in contrast to the financing of more than 10 billion, all supply chain platforms together account for less than 1% of the entire market, and the supply chain platform still has a long way to go.
And the unavoidable reality is that the current supply chain platform is essentially more "selling goods." In this way, will the aftermarket be dominated by the supply chain eventually?
The China Banking and Insurance Regulatory Commission organized two symposiums on the comprehensive reform of train insurance "Task List"
Recently, some media learned that in order to ensure the smooth progress of the comprehensive reform of auto insurance, and promptly discover and correct problems, the China Banking and Insurance Regulatory Commission organized two seminars on the comprehensive reform of vehicle insurance. , One is for insurance companies that are implementing new auto insurance regulations, and the other is for dispatched agencies that are monitoring the market.
It is reported that on the occasion of the "full moon" of the comprehensive reform of auto insurance, the supervisory department made a summary in a timely manner. On the one hand, market entities are required to regulate operations, and on the other hand, local governments are required to cooperate with each other and be alert to the five major regulatory "loopholes."
In order to ensure the smooth progress of the comprehensive auto insurance reform, on October 26, the China Banking and Insurance Regulatory Commission also convened the relevant persons in charge of 10 local regulatory bureaus to discuss the implementation of the comprehensive reform of auto insurance and make arrangements for future supervision.
It is reported that at the first symposium, the supervision raised eight major issues that need to be vigilant. There are both the recurrence of old problems and the breeding of new problems:
such as high handling fees rebound; independent pricing coefficient uneven; the price gap between new and old auto insurance It is still big; the benefits outside the contract are still outstanding; the use of value-added service terms is problematic; the off-site business has emerged; the system process needs to be further improved; policy training and publicity are not in place.
Regarding how to better carry out regulatory measures in the next step, the China Banking and Insurance Regulatory Commission has set out a "task list" for the local banking and insurance regulatory bureaus: grasp the early and small, promote the formation of compliance habits in the industry; grasp the typical and strictly deal with it, and give the market Deterrence; urge the company to raise sufficient reserves to prevent and resolve operational risks.
Comments: The auto insurance premium changes again and again have attracted the attention of after-market practitioners because it involves their own vital interests. For a long time, 4S stores rely on the advantages of new car premiums, which has led to the extreme tilt of insurance companies' return and repair policies for 4S stores, and they will not hesitate to subsidize 4S stores from channels such as grid sales, intermediaries and even repair shops. If this comprehensive reform of auto insurance can be implemented, it will have a new round of impact on the automotive aftermarket. However, the current public opinion level is still difficult to unify. Some believe that repair shops have benefited, 4S shops have been damaged, and some believe that this fee reform will "fail" again.
For repair shops, there is not much that can be done at present. However, efforts to provide standard, transparent and controllable services are what repair shops that have ideas about repairing accident vehicles must now be strengthened. Otherwise, even if this comprehensive reform of auto insurance can be implemented, the repair shop may not get a share without these capabilities.
Tesla: By the end of 2020, there will be more than 100 authorized third-party sheet spray centers.
On November 6, Tesla announced on its official Weibo that in terms of services: it is expected that Tesla will be in mainland China by the end of 2020. More than 180 experience stores and service centers will be opened, covering more than 50 cities across the country. At the same time, in order to provide customers with more convenient after-sales service, it is estimated that by the end of 2020, Tesla has authorized more than 100 third-party sheet spray centers in more than 60 cities.
In terms of charging: It is estimated that by the end of 2020, nearly 650 super charging stations (about 5000 DC charging piles) and more than 2000 will be builtDestination charging piles (AC charging piles) cover more than 250 cities. It is estimated that by the end of 2020, there will be more than 7,000 supercharged and eye-filled piles, covering major cities and inter-city connections across the country.
Comments: New energy vehicles have been developing in twists and turns over the years, and issues such as cruising range and charging have been repeatedly discussed and criticized. However, with Tesla's establishment of factories in China, strong development such as Weilai, and policy support, new energy vehicles seem to be really gaining momentum.
For the aftermarket, everyone has always been in a state of wandering about the maintenance of new energy vehicles. Earlier, some new energy vehicles threw olive branches to repair shops, but many repair shops were unwilling to pick them up.
But since last year, many companies in the market after our development have begun to actively reach strategic cooperation with new energy vehicles and become after-sales service outlets for new energy vehicles. There are many differences in after-sales service between new energy vehicles and traditional fuel vehicles. Therefore, the repair shop really has to put on its own agenda for future business and development.
Alright, this week's post-market weekly review ends here, and we will see you next time.
