Judging from the transaction data on major platforms, from November 1 to 11 this year, the online and offline retail market sales reached a new high. According to data released by the
Jingdong platform, from 0:00 on November 1st to 24:00 on November 11, the cumulative amount of orders placed on the platform exceeded 271.5 billion yuan , breaking the record again.
As of 24:00 on November 11, 2020 Tmall Double 11 Global Carnival Season (11.1-11.11) turnover is 498.2 billion yuan .
According to Tmall data,
2020 Tmall Double 11 Sichuan hot buy district and county rankings:
our Wuhou District ranks first
It seems that the
"combat power" of our Wuhou District netizens is the "double"
. 11"
How much did you contribute to Wuhou District?
01
During the "Double Eleven" period, the online retail sales of
Wuhou District achieved 513.568 million yuan
According to the "Sichuan Province E-commerce Big Data Center" big data monitoring: 2020 "Double Eleven" (referring to November 1 to November 11 During the period, the online retail sales of Wuhou District reached 513.568 million yuan , and increased 17.56% year-on-year.
The physical online retail sales reached 4,510.1 million yuan, accounting for 87.82% of the overall online retail sales, and the service online retail sales reached 625.58 million yuan, accounting for 12.18% of the overall online retail sales.
Wuhou District's online retail sales of major physical industries during the "Double Eleven" period in 2020
Wuhou District's online retail sales of agricultural products' major industries during the "Double Eleven" period in 2020
digitalization has become an important force in promoting the intelligent transformation of the industrial chain. It is helping the transformation and upgrading of the real economy. All e-commerce companies in the
functional zone have also taken advantage of this opportunity to join the "marketing" war, actively using the e-commerce festival to improve sales performance, and good news has come!
02
Enterprises in the functional zone
battled "Double Eleven" and showed their skills
Jingdong
as the first year-end promotion after the epidemic, Jingdong 11.11 was given a lot of expectations. Data shows that JD’s 11.11 global love season’s cumulative order amount exceeded 271.5 billion yuan, setting a new record once again and injecting new momentum into the real economy.
Behind this achievement is Jingdong's technology-based, core competitiveness of the supply chain, which echoes the strategic deployment of the digital transformation of the real economy.
Jingdong continues to strengthen the supply of high-quality goods and services, creates new consumption highlights, expands domestic demand, promotes the upgrading of manufacturing enterprises, promotes rural revitalization, accelerates the innovation and transformation of physical retail, and deeply participates in the establishment of a modern industrial system. In the new pattern with internal circulation as the main body, JD, as a representative of the deep integration of the digital economy and the real economy, will continue to contribute to the transformation and upgrading of China's economy.
Jingdong Logistics has also increased its speed again on a large scale, allowing consumers to receive their favorite items faster and better while enthusiastically "buying, buying, and buying". 93% of self-operated orders have achieved 24-hour delivery, and 92% of districts and counties and 83% of towns can also enjoy the ultimate 24-hour delivery service.
Chengdu Rainbow Group Co., Ltd.
"This year's overall online platform sales performance is very eye-catching. On November 11, the Rainbow brand broke through 5 million sales in 30 minutes! The total sales volume reached 40.03 million on that day, which was a successful completion. The goal is to win the start of the winter of 2020, an increase of nearly 10 million over the same period in 19 years, and once again set a new double eleven sales record!" The person in charge of Chengdu Rainbow Group Co., Ltd. told the editor.
has changed the double 11 game this year, and everyone has experienced the longest surfing period ever. Facing new challenges, the e-commerce partners of Chengdu Rainbow Group Co., Ltd. are actively communicating with the platform, constantly researching new gameplay, testing and layout, and adding new content to the fans in the store.Grass, BOSS live broadcast delivery, CRM user marketing, Douyin store PUSH, etc., have fully opened up the operation of the brand promotion.
"This year's double 11 first victory is inseparable from the hard work of the e-commerce partners all night, and the strong back-office support of the production department, supply department, technology department, quality department, after-sales department and logistics department. Achievement of 40.03 million yuan It is not only a reward for everyone’s hard work, but also a gift to the company’s listing.” said the person in charge of Chengdu Rainbow Group Co., Ltd.
Sichuan Guxiaojiu Trading Co., Ltd.
"During Double 11, the cumulative sales of Guxiaojiu exceeded 110,000 bottles, the cumulative number of orders exceeded 28,000, and the cumulative number of people who watched the live broadcast on the entire platform exceeded 500,000." Gu Xiaojiu was responsible. People told the editor.
It is reported that Gu Xiaojiu attaches great importance to this year's "Double 11" event. He has gathered colleagues from Beijing and Chengdu long ago to discuss, plan and make full preparations. During the "Double 11" event, Luo Yonghao, Lao Song's Wei Xun, and Lang Wei Xian were invited to cooperate. In Luo Yonghao's live broadcast room, Gu Xiaojiu made a good start on Double 11 and Wanli Songjing won the top 1 in total sales.
食享会
At the end of August this year, (Shixianghui) Wuhan Qizhong Meiwei Technology Co., Ltd. signed a strategic cooperation agreement with the Wuhou E-commerce Industrial Functional Zone to establish the Southwest Headquarters of Shixianghui to develop the market in the southwestern region of Shixianghui. And develop and operate business, and establish a logistics distribution center in the southwest region.
This Double Eleven, the Food Sharing Club only did a four-hour discount activity and achieved sales of 1.1 million. This is the first time for Food Enjoy to participate in Double Eleven, and it is also the first good start to settle in the functional area, laying a foundation for the development and growth of the functional area.
03
The functional area plays the role of "industry promotion"
helps companies embrace the new trend of e-commerce live broadcast
2020 is destined to be an extraordinary year. The sudden epidemic disrupted everyone's life rhythm, but allowed the development of live broadcasting for nearly a decade. Shang Dynasty ushered in an outbreak period. The leading industry of
is the Wuhou e-commerce industrial functional zone of the e-commerce headquarters economy. It is in the new frontier of the industry and seizes development opportunities in time. The exploration and support of the e-commerce live broadcast industry has achieved "acceleration".
embrace the new trend of e-commerce live broadcasts
, the Chinese women’s shoe capital located in the Wuhou District’s e-commerce industrial functional zone, is convenient to use “e-commerce live broadcasts” to create a live broadcast industry chain on the original shoe industry chain and break through Bureau". At present, "Shezhuang E-commerce Live Broadcasting Industrial Park" has been opened, and "China Medical Beauty Live Broadcast Industry Demonstration Center" has also settled in "Shezhuang Town".
actively play the role of "industry promotion"
functional areas continue to innovate and actively play the role of "industry promotion"-continue to use the Wuhou e-commerce public service center platform to integrate industry resources, promote resource sharing, strengthen corporate cohesion, and help Enterprises seize the dividends of e-commerce live broadcast, create a good industrial development atmosphere, and promote the high-quality development of e-commerce enterprises.
Since July, four offline training courses with the themes of "e-commerce live broadcast", "traffic engine", "Double 11 promotion preparations", and "Double 11 promotion platform game analysis" have been successfully held. The winning secrets were taught to merchants in Wuhou District.
During the Double Eleven period, the functional area cooperated with Tmall Fashion Shoes Pavilion, and took advantage of the advantageous resources of China’s women’s shoe capital industry to bring its cool fashion shoes to Chengdu Joy City, creating the country’s only offline check-in landmark "Tide Shoes" Perpetual motion" art installation. Help the local shoe industry to open up product sales, and improve the overall quality of local people who bring goods.
research and visits to solve corporate demands
on the eve of "Double Eleven", take the initiative to connect with e-commerce companies in the functional area to understand the participation in the "Double Eleven" activities, the stocking situation and the logistics guarantee situation, etc., to the "Double Eleven" During the period, e-commerce companies may inquire about problems that may be encountered, predict them in advance, and help solve them in time.
Coordinate with the power department to check cables to eliminate hidden power hazards; coordinate telecommunication companies to do well in network operation and maintenance to ensure that all buildings are continuously connected during the "Double Eleven" period; coordinate urban management, traffic police, and property management to maintain vehicle order, and ensure that express vehicles enter and exit smoothly throughout the process "Double Eleven""Protect and escort businesses to fight the "Double Eleven".
released new policies for the live broadcast industry
Wuhou District took the lead in introducing the "e-commerce industry development support" and "live broadcast industry development support" special policies, strengthened policy guarantees, and focused on building e-commerce Commercial industry ecosystem and innovative ecological chain.
officially released the implementation rules of the "Wuhou District Promotion of E-commerce Live Broadcast Industry Development Support Measures (Trial)". The policy mainly includes the introduction of MCN institutions, the construction of incubation carriers, the gathering of live broadcast talents, and the launch of live broadcasts. The application and the creation of a live broadcast atmosphere will be supported, with a maximum reward of 2 million yuan. The
supports not only professional live broadcast institutions such as MCN and other professional live broadcast organizations engaged in e-commerce live broadcast operations, but also traditional production enterprises that carry out e-commerce live broadcast activities to help Wuhou The district builds "the first zone of the e-commerce live broadcast industry in Western China."
This year's Double 11 promotion, with the help of new digital infrastructure, demonstrates China's strong domestic demand energy and development resilience.
Wuhou e-commerce has also been accumulating and developing. Growth, in the quarter, 618 and other major consumption nodes, online retail data is not affected by the epidemic, growth all the way against the trend, and continues to prove the dominant position of the functional area in the e-commerce industry.
In the future, the Wuhou e-commerce industry functional area will be Continue to build first-class hardware, innovate and improve policies and service systems, and continue to empower the development of the e-commerce industry.
