Just now, monitoring data from the State Post Bureau showed that from November 1st to 11th, postal and express delivery companies across the country handled 3.965 billion express mails! On Double Eleven alone, there were 675 million express items, a year-on-year increase of 26.16% and a record high.
This means that this year's Double Eleven, the chop hand tribe has refreshed their previous record and created a new history again.
is more than that. In terms of turnover, everyone's banknote output is also extremely amazing. According to data from
, as of 24:00 on November 11, the turnover of the 2020 Tmall Double 11 global carnival season (11.1-11.11) is 498.2 billion yuan, a sharp increase of 85.6% compared with last year’s 268.4 billion yuan. More than 450 brands have a turnover of over 100 million! In addition to Tmall, platforms such as JD.com, Suning.com, and Pinduoduo have also set their best records in history.
Jingdong Double Eleven Battle Report shows that from 00:00 on November 1st to 23:59 on November 11th, 2020, Jingdong’s 11.11 Global Love Season’s cumulative order amount exceeded 271.5 billion yuan.
The real-time battle report released by Suning.com shows that after double eleven at 0:00 on the 11th, it only took 19 minutes. Suning’s full-scene ecological channels (including Suning.com, Suning.com Tmall flagship store, and Suning.com Superbuy) The total turnover of the mobile live broadcast room and Suning store broadcast exceeded 5 billion.
Suning Tesco's full battle report shows that from November 1st to 11th at 23:59, the double eleven online order volume increased by 75%.
Although Pinduoduo did not announce the specific turnover as always, it still revealed that this year's results are better than last year. Pinduoduo revealed that as of 9:25 am on the 11th, the total transaction volume on the platform exceeded that of the whole day last year.
Among them, the sales volume of women's clothing exceeded 100 million, and that of men's clothing exceeded 43 million. Among daily chemical products, the total sales volume of tissues reached 270 million packs. The cumulative sales volume of the latest iPhone during Double Eleven exceeded 200,000 units, and the transaction volume was close to 1.5 billion yuan.
From these gratifying data, we can see that even under the influence of the epidemic black swan, China's domestic demand growth is still strong.
But in sharp contrast, the share prices of companies such as Tmall and JD.com have fallen for days. Netizens also ridiculed that the biggest discount on Double Eleven is actually the stock price of the giants, which is 20% off.
Among them, Alibaba Hong Kong stocks have fallen from 319 Hong Kong dollars on October 27 to 248.4 Hong Kong dollars. On November 10, they fell more than 5%, plummeted nearly 10% on the 11th, and fell 14% in two days. The same is true for
Jingdong. Its stock price rose to HK$365.2 on November 9 and then fell successively. It fell 8.78% on November 10, 9.20% on the 11th, and a total of over 17% in the two days.
Regarding this "peculiar" phenomenon, market analysis believes that it is related to the "Guidelines for Antitrust in the Field of Platform Economy (Draft for Comment)" published by the State Administration for Market Regulation on November 10.
It is reported that before the release of the draft, the State Administration for Market Regulation, the Central Cyberspace Administration of China, and the State Administration of Taxation had invited representatives of 27 major Internet platform companies including JD.com, Alibaba, and Pinduoduo to participate in the online economic order administrative guidance meeting. The
meeting requires all Internet platform companies to operate in accordance with laws and regulations, strengthen self-discipline, and jointly promote the healthy and standardized development of the online economy. It is necessary to formally and solve the problems existing in online economic development, including disorderly competition, false marketing, order fraud, Squeeze entities, leakage of personal information, etc.
This, to a certain extent, also means that Internet platforms have entered the era of antitrust, which will end the winner-take-all situation of all platforms.
For this reason, many people in the market believe that this represents the arrival of strong supervision and also affects investor sentiment.
But in any case, the regulation of the market means that there will be less market chaos and a fairer shopping environment for consumers.
On Double Eleven, how much turnover did you contribute to each platform?
