Yakeshi City Rong Media Center: "Integrate" into the new era
This is a team that dares to compete for the first time, is brave to innovate, and willing to contribute. They tirelessly ran at the forefront of society, singing the times and recording social progress with the pen in their hands and the camera on their shoulders. They do not forget their original intentions and move forward. With unprecedented courage and responsibility, they "melt" into the new era.
New Media: New Powers of the Convergence of Forest Capital
Since the establishment of Yakeshi Rong Media Center, new media work has always adhered to the idea of “content is king, upright and innovative” in the new media era, realizing information content, technology applications, platform terminals, The management methods are inclusive and interoperable. In practice, the production and dissemination capabilities of converged media products are continuously improved, and the function of public opinion guidance is better used to gather new forces for the development of Lindu.
They firmly stick to the main propaganda position and seize the main battlefield. Adhere to the support of platform construction, and continue to expand the communication space, in the original WeChat, Weibo, Toutiao, Xinhua News Agency live cloud, Douyin, Yidian, Yakeshi media client, Penguin, and government websites on 9 platforms On the basis of this, 10 platforms including People’s Account, CCTV News+, CCTV, Today’s Yakeshi Client, Tencent News, Baijiahao, Netease, Iqiyi, Kuaishou and Kandian Express have been opened successively, and efforts have been made to establish The comprehensive and three-dimensional propaganda and reporting pattern continuously expands and improves the media matrix to maximize the propaganda effect. As of now, Yakeshi Media has 20 new media platforms under its umbrella, including Renmin Account, Xinhua News Agency Live Cloud, CCTV News Mobile Network, and Learning Power, with an average daily publication volume of 110 articles and an average daily hit rate of 100,000+; new media platforms A total of 55,208 manuscripts were issued and 125,992,221 readings. Among them, from January to September 2020, the total reading volume of all new media platforms exceeded 100 million. The number of fans is 156,369, with 33.7% of fans reading, covering more than 300,000 people.
They changed their thinking mode and innovated production methods. Carefully plan topic selection and correct reporting methods, and promptly, accurately, comprehensively and in-depth publicize and report new ideas, new measures, new models, and new results for the development of the city’s economic and social undertakings. On June 29, 2019, the article "An Invitation Letter from Yakeshi Summer Skiing" was broadcast on the People’s Daily, Xinhua News Agency, CCTV News+ and other platforms, with a hit rate of 2.2 million; on November 22, 2019, "You have an invitation letter from China's Ice and Snow Capital, please check it! 》More than 4.5 million views; during the epidemic on February 1, 2020, a short video "Four Symptoms Make Pneumonia Traceable" was released on Yakeshi Media's Douyin, with a pageview of 6.482 million and 50,000 likes; Up to now, a total of 277 integrated media products have been created such as graphics, graphic illustrations, H5, and animation, and 816 short videos have been produced, with a total reading volume of 25,283,400. This has truly achieved a substantial increase in the quality of integrated media products and a steady increase in quantity.
New Broadcasting: Empowering traditional media with new kinetic energy
How to make broadcasting, a traditional media, realize in-depth development in the reform of convergent media integration, accelerate the establishment of a mainstream public opinion pattern that integrates online and offline, internal and external propaganda, Yakeshi City Media Center A bold attempt was made to make the FM column the first to innovate in Hulunbuir, and to realize the simultaneous live broadcast of the broadcast self-organized live program video and FM, which effectively gave traditional media new momentum.
They take the platform live broadcast as a breakthrough direction. Today's broadcast programs are not only a kind of sound transmission, but also audible, visual, and interactive. They have embarked on video platforms such as Douyin and Kuaishou. FM + video synchronization playback makes traditional The media is immersed in the most cutting-edge Internet era, and self-organized radio programs "Happy Acceleration", "Put Up Your Ears" and "Music Late Bus" log on to the Kuaishou Yakeshi public number 1074, and the host of the show walked to the front desk from behind the scenes.
The "1074 Team", an Internet celebrity live broadcast team formed by the FM program host, has found a stage to stand out by planning large-scale live video activities around the development of the tourism industry. "Into Manzhouli-"Escape Plan" in the hot summer, "Take you to patrol the mountain-experience the Phoenix Mountain Bingfeng Camp", "Kudur Blueberry Picking Season", "Hulunbuir Yakeshi Phoenix Mountain Snow Festival" and other broadcasts A series of "dual frequency" live broadcast activities have laid a good foundation for comprehensively building innovative training and creating an influencer team. New video: constructing a new media propaganda system
"Strengthen the sense of orientation, keep close contact with the masses, and innovate brand servicesWe are committed to breaking the bottleneck of the development of media integration and building a new system of media promotion in the new era." This is a useful exploration of Yakeshi Rong Media Center since its establishment in the past two years.
In 2020, Yakeshi Rong Media Center will actively adapt to the new era of media To meet the needs of development, an all-media group studio was established in the News Reporting Department to build a team of all-media reporters. All-media reporters integrate shooting, writing, post-editing and production. Since the establishment of the studio, they have been fighting poverty and the ecological environment. In the promotion of major themes such as protection and high-quality economic and social development, we have courageously assumed the responsibility, and told the story of the development of forests with "high height, depth, speed, and temperature" from a special perspective.
and reporter editor of the Central News Interview Department We are working hard on digging news, innovative shooting, and integrated production to provide the most newsworthy start-up products for integrated development.
In the face of the sudden new crown pneumonia epidemic at the beginning of the year, all the editors and reporters of the news interview department gave up the holiday and all staff were on duty. Work, overloaded, the daily workload is 2.5 times the normal workload, from the Spring Festival to mid-to-late April without a day off, more than 800 pieces of news were interviewed; among them, it was broadcast and published in the central-level media, Inner Mongolia media, and Hulunbuir Radio and Television Station He has published dozens of news works to fight the epidemic. Among them, "Inner Mongolia Yakeshi: Police Temporary Party Branch Helps Manage Weak Residential Areas and Prevent Epidemics" was broadcast on the new media website of Xinhua News Agency's client, with more than 530,000 views.
, Yakeshi City Rong Media Center has opened more than 20 TV columns and series of report columns in TV news propaganda, and published 300 articles on Hulunbuir TV, more than 30 articles on Inner Mongolia TV, and 3 articles on central media. Ranked in the first echelon of TV outreach in the 13 urban areas of Hulunbuir. Z3z
has been deeply involved in news for decades, and "integrated" hand in hand before starting. Looking back on the path, worthy of the present, looking forward to the future, confident, Yakeshi Rong Media Center Be cautious as the beginning, keep upright and innovate, and play the strong voice of the development of the forest in the new era!
▌Source: Yakeshi Rong Media Center
Editor: Li Ran
Supervisor: Zhao Zongjie
Yakeshi propaganda
