Cover News Reporter Muqi
On March 28, Great Wall Cigar held the spring "cloud tasting" activity of "Exploring Leadership and Marshal's Entrustment". More than 600 guests gathered in the "cloud" to enjoy and taste eggplants together. The event also invited many celebrities to help. The large number of people and the large crowd of celebrities made it the most cigar tasting event ever. The most important thing is that during the special epidemic period, unexpected responses and effects have been achieved. The online event of
includes four links, the creation story of the "Great Wall Leader·Marshal’s Entrustment"; the professional evaluation of ten cigar celebrities on the "cloud" tasting; the "live" cigar rolling show by national masters; and guest interaction Link. In this cloud tasting activity, the guests did not leave their homes, but they were on the scene.
This "cloud tasting" event is the first online tasting event for Great Wall Cigars, and it is also the first "cloud" tasting event carried out by cloud live broadcast in China. It can be said that Great Wall Cigars has actively explored the innovation of marketing methods. Created a historical precedent in the industry's cigar "cloud tasting". It fully reflects the innovative ideas of its marketing model and broadens its marketing model and path.
"Cloud Tasting" Innovative marketing ideas and marketing models
Under the epidemic situation, "cloud office", "cloud recruitment", "cloud interview" and other "contactless" concepts are on fire. In the short term, this is helpless under the epidemic Selection is a useful supplement to scene-based services; however, in the long run, for marketing services, in some respects, "cloud services" will inevitably become a mainstream trend of fast and efficient services, thereby providing customers with more humane , Higher satisfaction experience.
combines online and "cloud concept" ideas with cigar marketing to provide new ideas for cigar marketing. Although the scene-oriented service experience needs to be improved, there is no doubt that Great Wall Cigar has taken the first step and is continuously expanding horizontally and vertically.
Great Wall Cigar will live the tasting event in the form of webcast, allowing cigar consumers from all over the country to turn on their phones and gather together to see the explanation of the new products on the spot and the master rolling cigars, providing them with a quick reception and understanding Information channels and product display windows.
Great Wall Cigar leads the industry's product promotion and cultural communication marketing model
As the cigar customer Wang Lili said at this cloud tasting meeting: "Great Wall Cigars have opened many firsts for Chinese cigars. The first domestic cigar festival is held— —520 Cigar Festival; release the first domestic Solomon-size cigar-"Great Wall Leader-Marshal's Entrustment"; hold the first domestic "cloud" tasting event-Great Wall Cigar·Marshal's entrustment spring "cloud" tasting event "Behind the many firsts of
is the great wall cigar people's keen insight into consumers' needs and put them into the exploration and action of marketing model innovation.
Great Wall Cigar can always create surprises and possibilities for the majority of cigar customers at any time. And the facts once again proved that she succeeded.
Great Wall Cigar takes mid-to-high-end hand-rolled cigars as its core positioning, exploring three levels of culture, channels, and experience, and continuously innovating the innovative marketing model of mid-to-high-end Chinese cigars to provide stronger support for the development of China's cigar industry. As the leader of Chinese cigars, it leads the exploration and innovation of this cigar marketing model.
In the new era of continuing the past, mid-to-high-end Chinese cigars have become a new outlet in the tobacco industry, and more innovative and effective marketing models have become a new way to expand high-end brands, high-quality products, and market vitality. Great Wall Cigar, as the largest consumer brand of mid-to-high-end hand-rolled cigars in China, continuously explores cigar marketing innovation and establishes a unique marketing mechanism to provide a vivid model for the high-quality development of Chinese cigars.
