The annual Tmall Double 11 is coming again. Many people may not know that Tmall Double 11 has been with us for 14 years. Many consumers have developed the habit of "buy once a year, use it once a year", especially products in daily necessities, such as roll paper , paper pumping, shampoo, shower lotion and toothpaste.
But in recent years, consumers' enthusiasm for Tmall Double 11 does not seem to be as high as before. The main reason is that the rules of Tmall Double 11 are too responsible, and some netizens even joked, "It's not that difficult to take the postgraduate entrance examination." In order to comprehensively improve consumers' experience and play less "routines", this year's Tmall Double 11 welcomed "three major changes", and consumers may have to improve their Alibaba .
Change 1: 88Vip has unexpected surprises
I believe many consumers are 88vip, but in previous years the discount for 88vip was limited, and the identity of "Vip" did not highlight. This year's Tmall Double 11 is different. According to official reports, this year's 88vip will have unexpected surprises. Although I don’t know what it is yet, I look forward to it with the words “unexpected surprise”. The author speculates that for 88vip, Tmall Double 11 may have discounts or exclusive red envelopes and other activities.
Change 2: Cainiao strengthens the "door delivery" service
Every year Tmall Double 11, logistics and transportation must withstand severe considerations. On the one hand, it is transportation capacity, and on the other hand, it is delivery capacity. Previously, many consumers complained about the delivery staff's behavior of directly throwing the express delivery on Cainiao Station . In order to improve users' shopping experience, Cainiao officially revealed that this year, Tmall Double 11 will add 10W first-line delivery short-term workers, and comprehensively strengthen the "door-to-door delivery" service. Therefore, those who plan to stock up on Tmall Double 11 this year may be relieved, just rush for the goods directly.
Change 3: Upgrade of activity intensity
Friends who have participated in Tmall Double 11 know that the activity intensity in previous years was not particularly large, and the prices of some products were even increased first and then lowered. However, this year Tmall Double 11 conducted a more comprehensive supervision of merchant prices, and the full discount activities were also comprehensively upgraded. This year, Tmall will be upgraded to 300 for 50 off, while Taobao will also be upgraded to 200 for 30 off, almost all of which are around 25% off, which is quite powerful.
Personally suggest that in the context of YQ, more and more consumers are actually saying goodbye to impulsive consumption, and they will be more cautious and careful when shopping. This change is correct. Shopping is to be rational. Even if the activity intensity of Tmall Double 11 is upgraded and it is annual, you should not be led by the merchants. You should still choose some practical products you need.
Personally, in addition to the new home appliances needed to decorate a new house, the author will focus on purchasing some daily necessities, such as tissues, garbage bags, toiletries, etc. These products are more suitable for stocking up on Tmall Double 11. This year's Tmall Double 11 will start at 20:00 on October 24. Do you have any of the things you want to buy? Welcome to share.
