news showed that nearly a month after it was launched, Temu, a cross-border e-commerce platform under Pinduoduo , has jumped to 5th place in the App Store's US shopping application rankings, second only to Amazon Shopping, SHEIN, Walmart and Shop, and has also risen to 40th place in the total application list. At the same time, according to the application historical version information released by the App Store, Temu has iterated 13 versions since it was launched on September 1, and its current score is 3.5 points.
In addition, related data previously released by mobile data tracking company SensorTower shows that on September 17, Temu ranked first in the number of downloads in Google Play shopping application, leading Amazon Shopping and SHEIN.
It is reported that as a cross-border e-commerce platform produced by Pinduoduo, Temu also has the characteristics of low prices and discounts. Its official introduction states, "Temu will discover a wide range of global products at amazing prices." Even less than a month after it was launched, the platform also increased the discount for the first order of new users from 20% to 30%. In addition to the low-price strategy, it also launched promotional policies such as free shipping, 30% discount, free returns, and special offers such as "USD 0.01 flash sale zone".
At this stage, Temu's product delivery time is usually 7-10 days, and the order page will have a promised delivery time. If the timeout occurs, the platform will refund the full amount, and users of the products delivered to the timeout can retain them for free.
But it should be noted that although Temu means "Team Up, Price Down", which is similar to "Pinduoduo", that is, the more people you buy, the lower the price, the platform has not launched the marketing method of "cutting one knife" and order-based trading. However, the new method of "old users bring new people" has been continued on Temu. According to relevant screenshots, when new users successfully recruit new users can enjoy a 40% discount.
. In terms of business model, there have been related reports that Temu's seller center has 6 operation columns: product management , order management, sales management, development management, settlement management and system management. It is simpler than other e-commerce platforms, but the product category division is more detailed. The seller only needs to transport the goods to the warehouse and put them on the shelves, and does not have to be responsible for operations, pricing, sales, shipments, warehousing and transportation.
