Image source: Oriental ICh
Blue Whale TMT Channel October 14th, WeMall announced a cooperation with Nestle . WeMall will provide Nestle with a package of solutions such as user refined operations, digital channel construction, data precipitation and application.
Specifically, WeMall will build an all-channel customer acquisition and traffic link for Nestlé, realize refined user operations through Enterprise Micro Assistant, and then improve the member retention mechanism, member interaction mechanism and member insight mechanism to realize the management of all members' life cycle . WeMall will also assist Nestlé Group to build CDP to further improve the core system of full-link marketing and operation.
In addition, WeMall will build an exclusive distributor-owned cloud store for Nestle, realizing organizational collaboration and authority empowerment in different links such as supply chain, store purchase, middle platform operation, dealer permissions, and multi-level accounts. Help Nestlé go further in 's digital transformation of and private domain construction, and shorten the distance between brands and consumers.
The cooperation between the two parties will provide full contact and full link access to the target population through tools and products such as mini program mall, micro assistant, super shopping guide, Consumer Data Platform (customer data platform, CDP). With the support of WeMall WOS's new commercial operating system, WeMall's own products and cloud market will further accelerate operations and services for Nestlé's digital system and private domain construction.
Public information shows that the food and beverage company Nestle was founded in 1866. It has more than 2,000 product brands and is located in more than 100 countries and regions around the world. In the process of development, Nestlé Group focuses on deep integration and localization, and China is Nestlé Group's second largest market in the world. Starting from 2018, Nestlé China has made "digitalization" one of the company's important strategies.
