WhatsApp How to help promote cross-border e-commerce sales? What kind of cross-border e-commerce integration does it provide? In this article, we will explore seven ways cross-border e-commerce can use WhatsApp to grow its online business.
Given the huge influence of WhatsApp, the potential to connect with buyers, market and sell your products and ultimately develop a cross-border e-commerce business on this platform is absolutely not to be ignored. In fact, because WhatsApp is the world’s leading chat app and most consumers prefer to chat with businesses in real time, millions of businesses are already using WhatsApp Business, it’s time to add WhatsApp marketing to your cross-border e-commerce business strategy or you’ll have the potential to lose to your competitors.
But what can WhatsApp do for you and how to make the most of it? Here are seven ways to get started.
1. Get WhatsApp Business API
First, you need to access WhatsApp Business API. This is the basis of all WhatsApp cross-border e-commerce marketing strategies.
WhatsApp Business APP can be downloaded for free. While it does provide convenient features to implement cross-border e-commerce marketing strategies for businesses on WhatsApp, it has some limitations. This is especially true for growing businesses. As your business grows, you may start to need more advanced tools, and that's where the WhatsApp Business API comes into play. It provides additional advantages such as mass messages in large batches, multi-person and multiple devices login to cooperate together, automated marketing, etc.
Through SaleSmartly, you can rent WhatsApp commercial accounts, rent them as you like, save troubles such as registration and account maintenance, and save time and effort at low thresholds. If you want to know more, please check our official website or consult us directly. https://www.salesmartly.com/?source=tth-xs1014
2. Install WhatsApp chat button on your standalone site page
Most consumers will still browse products on your website. To guide them to use WhatsApp, place a button for WhatsApp live chat on your standalone site page. This not only opens up direct communication channels between you and your customers, but it is faster and more convenient.
Clicking the button will open WhatsApp or be redirected to WhatsApp chat with you on their WhatsApp APP itself. The latter will allow them to continue chatting with you even during their shopping journey.
3. Add WhatsApp button to your Facebook business page
As one of the most popular cross-border e-commerce marketing platforms, in addition to independent website pages, you should also add WhatsApp chat button to your Facebook business page. Because it is the parent company of WhatsApp, its setup and management process is simple. Adding a WhatsApp chat button isn't the only way to direct Facebook audiences to WhatsApp. You can also create Facebook ads that click on WhatsApp directly . If your e-commerce business is targeted at adults aged 25 to 49, this helps bring users directly into familiar environments, as WhatsApp uses are the highest in that age group.
4. Use WhatsApp to restore abandoned shopping carts in e-commerce
Want to make the most of WhatsApp marketing to improve your sales strategy? One of the biggest problems you should solve is the abandoned shopping cart.
According to general experience, about 7 out of 10 online shopping carts of are abandoned. In other words, before they enter the checkout stage, the sales fail. There are many ways to recover these lost e-commerce sales, one of which requires you to turn to WhatsApp. At SaleSmartly, you will be able to use WhatsApp automatic marketing features to save abandoned shopping carts, please note that such features are only available for WhatsApp Business API.
5. Using the smart chatbot
WhatsApp Business API provides is the ability to automate your customer service messages.
For example, at SaleSmartly, we can create a smart chatbot for your WhatsApp marketing business so that it automatically responds to incoming messages from customers. This helps cover time periods without manual customer service, such as lunch time or off hours. This way, your customers can still interact with your business and get the information they need in a timely manner. With WhatsApp chatbot, you can customize replies based on the message content (keywords used) and the message type (emoji or stickers). In response, WhatsApp chatbots can respond using text, images, documents, or a combination of these.
6. Providing first-class customer service on WhatsApp
Another way to use WhatsApp for your cross-border e-commerce sales is to put customer service at the forefront of your strategy.
is cheaper to retain customers than to acquire new customers. That’s why you want to make sure that your existing customers are as satisfied and satisfied with your service as possible. To do this, you need to be prepared to double your efforts when providing e-commerce customer support on WhatsApp. In addition to keeping yourself 24/7 and responding to inquiries or complaints quickly, you also need to make their entire shopping experience as smooth as possible. If your buyer is an avid WhatsApp user, this kind of service will be greatly appreciated.
7. Use WhatsApp's interactive message to increase engagement
You should not only provide your customers with a good WhatsApp experience, but also need your communication as concise as possible to highlight the key points and allow your buyers to participate as much as possible.
and the way to implement both is to use the interactive message of WhatsApp .
These interactive messages allow you to place one-click quick reply and call-to-action buttons in messages sent to buyers to facilitate conversation and engagement. In the case of quick responses, your customers can reply with just a single click without opening the keyboard and typing. This saves time and effort and is a great solution for buyers who travel frequently. With the call-to-action embedded in WhatsApp messages, you can increase your interactions with customers by guiding them to take actions that can benefit from them.
