? Amazon currently has 17 sites around the world. Since it is global, there are great differences in cultural habits and online shopping habits. As sellers, we must understand the website itself based on the establishment time, market conditions, consumption level, characteristics of different sites, etc., and prescribe the right medicine to better manage the store.
1. North American station: including US station, Canadian station and Mexican station. In the United States, Amazon basically accounts for half of the traffic of domestic e-commerce platforms in the United States. Amazon has nearly 300 million Prime members in the United States, accounting for more than 100 million. Prime member customers have high unit prices and high consumption frequency. Therefore, being an American website is the first choice for novice novices. At present, both Canadian and Mexican stations are in the stage of rapid development of the online shopping market and have good development potential.
2. European stations: including British stations, French stations, German stations, Italian stations, Spanish stations, Dutch stations, Swedish stations and Polish stations. European websites share seller accounts, but need to solve VAT tax issues. European stations have relatively high economic level and strong consumption capacity, which is a must-fight place for many sellers.
3. Japanese website: Japan is also one of Amazon’s key development sites and has huge development potential. At the same time, due to the closeness of Japan and China, logistics costs are relatively low. The Japanese market has strong local characteristics. Buy evaluation likes to follow trends. The advantage is that the return rate is very low.
4. Australian website: Although Australia has a developed economy, it has a sparse population, relatively low logistics effectiveness, and limited market size.
5. India site: India has a large population, e-commerce is still in a stage of rapid development, and its market potential is huge. However, India's economic development level is limited and consumption level is low. Buyers are very sensitive to prices and find it difficult to pursue high profits, which is suitable for long-term flow.
6. Middle East Station: Including Saudi Arabia and the United Arab Emirates. Middle East has a high economic level, social media penetration rate is high, and it is an emerging market, so its potential is relatively good.
7. Singapore Station: As one of the world's famous and wealthy countries, Singapore 's consumption capacity is at the top level in the world, and e-commerce is developing rapidly. At the same time, many Chinese in Singapore have similar consumer needs to the domestic ones. However, the competition for Singapore's e-commerce platforms is also relatively fierce, with lazada, shopee, etc. all occupying the market.
