The three most important keywords for private domain e-commerce are: private domain , the second is social networking, and the third is e-commerce.
private domain e-commerce has several formulas:
1. Social dividend = information × relationship chain × interaction × trust
2. Private domain value = user pool × reachability × grass planting ability × conversion rate
3. Revenue = traffic × conversion rate × customer unit price × profit margin
4. Lifetime value of a single private domain user ≈ user retention time × customer unit price × sales volume (sales volume = potential users × conversion rate) × repurchase rate × sharing rate × sharing conversion rate (new customers brought by sharing and dissemination × paid amount × consumption times).
Why are more and more companies and entrepreneurs building their own private domains now?
is costly because of obtaining traffic, and traffic will become more and more expensive in the future.
How to obtain lower-cost traffic and find a new traffic dividend window at this time has become an urgent problem that everyone needs to solve.
The antidote to this problem is to build a private domain user pool.
How to improve the user's repurchase rate, sharing rate, user lifelong value, reachability, grass planting ability, increase trust and interaction rate can all be operated by the private domain user pool.
To create a private domain user pool, you must first understand that product is the cornerstone and operation is the core. Drainage is the key, and retention is the key.
private domain user pool on the one hand must connect from the public domain traffic pool and filter out users, which is called "increment";
on the other hand, install "increment" into the private domain traffic pool built by yourself and do a good job in long-term operations.
turns the increment into the stock, and uses the stock to further bring the increment.
private domain users actually refer to what you can directly and freely access and operate independently, mainly public accounts, mini programs, personal WeChat accounts, and your own app. The relatively best private domain user pool is personal WeChat accounts.
To put it bluntly, private domain users are users you directly own, repeatable, low-cost and even free to reach.
What does the private domain user pool refer to?
private domain user pool = funnel model + user pool. The traditional funnel model has only one funnel. Although a large number of users can be obtained through the entrance of the funnel, users will slowly lose their users on the other end of the funnel.
, and the private domain user pool is added to the traditional funnel. Users that slowly flow out through the funnel will be placed into the user pool. In the user pool, we can do deeper user operations and establish relationships and trust with users.
can help users make decisions in the private domain user pool, influence user purchase decisions, and can further explore user needs.
builds user social relationships through the private domain user pool,
stimulates users to generate demand (what to buy?),
helps users decide on purchasing (why choose us?),
shares and communicate after purchase (social communication),
continues to operate to increase the repurchase rate and sharing rate, forming a closed loop.
Author | Lao Chen Share personal IP and private domain traffic
