In the Internet era, Internet marketing costs are low, information is spread rapidly, and the scope of communication is wide. Most companies have transformed into the Internet and promoted corporate brand, product information and service content through the Internet to acquire customers. Due to the epidemic in recent years, although the tourism industry has gradually stabilized, the industry is in a downturn and tourism companies are struggling to survive. In the face of this situation, how should tourism companies change the current difficulties? In fact, in the face of this situation, tourism companies should determine whether the tourist attractions and routes are safe, and then conduct online marketing and promotion on the Internet to increase the company's brand awareness and exposure, thereby attracting customers. So how should tourism companies promote online brands?
1. Search engine optimization
0. According to the characteristics of the tourism industry, attractions and tourism services, use keywords in a targeted manner to study the popularity and relevance of keywords. In order to rank high on search engine results pages and increase the number of corporate websites on search engines. This allows customers to show their corporate brand, product services and advantages more to customers when searching for information based on keywords, so as to reach cooperation.
2, soft article marketing
analyzes the needs and characteristics of the customer group, combines keywords, writes related articles from the customer's perspective, and inserts the company's brand information or marketing information. In this way, when users read the article, they will subconsciously accept the company's brand information or marketing information. Moreover, soft articles are similar to product experience articles, and are more convincing. Through soft article marketing, corporate brands can gain user recognition and trust.
3, B2B platform communication
publishes the company's product information on well-known B2B industry websites, such as: Yellow Pages, 58.com , Ganji.com , etc. Users can search for business and product information by browsing these B2B website platforms so that they can contact companies for consultation and cooperation.
4, News source marketing
Posting news about travel companies or product services on well-known media portals can allow more people to accept the company's marketing information. And because the well-known media portal is authoritative, the company's brand image can be better reflected through the media portal.
There are several drainage methods here: promote the advantages of tourism products, and create advantages without advantages. Why do others sell more goods at the same price on the same travel route? Maybe others provide thoughtful service, or add new projects, or others promote and plan well. How to promote and plan tourism products
1. News media publicity: News media publicity planning can be based on newspapers, magazines, journals, television, radio programs, outdoor billboards and Internet media. The key is to analyze the consumption costs of news media audiences, advertising and marketing costs, , the complexity of information content, rapid dissemination and audience appreciation. Information content can be disseminated from well-known resort tourism brands, cultural tourism, tourism management, tourism products, and tourists' information content and experiences. Doing theme activities and marketing is also one of the ways to attract groups. Obtaining customer information can help with mid-to-late management methods and continue to harm. Vacation travel is not like other disposable necessities. Not required after purchase. These customer relationships are well maintained. There is no need to continue to invite you to participate in the next holiday
3. Baidu search engine, current search, travel characteristics, travel websites, official websites and other keywords are promoted through Baidu bidding. The basis of keyword ranking is all well-known websites. According to SEO, the new website wants to ensure that this popular search term ranks high. The difficulty coefficient is very
We can choose some words with small difficulty coefficient for improvement, or choose some long-tail keyword . Although the index value of long-tail keywords is not large, it can achieve actual results. For the promotion of holiday travel products, you can search for "Chuanglu Cloud Marketing".Officials have many relevant learning and training examples and tutorials on the Internet
4. Extrapolating self-media platforms and community forums, publish promotional soft articles on websites, community forums and blogs, conduct blog marketing, cooperate with vertical industries or localized communities and community forums, carry out elite teams for large, medium and small enterprises, display routes, corporate holiday travel products and solutions for this year
Travel Feature Promotion Platform
1, Search Category: Baidu Search, 360 Search, Sogou Search, Shenma
2, Video Category: Tencent Video , Youku, iQiyi, Doud, Watermelon, Baidu Video, etc.
Information Category: Today's Headlines, Baidu News, Tencent News, Sina , Sohu , , NetEase
3, Q&A website Zhihu , Baidu Know, 360 Q&A , Search Questions, Tianya Q&A, Yahoo Knowledge Hall, Sina Love Q&A, Qihoo Q&A, Sohu Q&A, Sogou Q&A
4. Self-media platform Sohu, NetEase Cloud Reading, headlines, little information, company news media, Baijiahao, UC3, other spicy community , Dacheng community, 4th city , Chengdu full search , Tianfu community, hornetwo, Tumama , Douban.com , Youduo, 360 personal public libraries, QQ interest tribe, China Business Forum, local treasure blog NetEase Cloud Music Blog
