When it comes to smartphones, I believe everyone will think of Apple and iPhone at the first time. It is undeniable that in the era of , Jobs, , Apple phones were like "gods". The emergence of iPhone phones has redefined smartphones and led the development of the entire industry. iPhones have also become synonymous with innovation and technology.
However, since Cook took over Apple, iPhone has been frequently criticized for "no innovation", and Apple is also defined by the outside world as a "money-making machine", and everything is based on "interest". If there is too much negative emotions backlog, there will always be an outbreak. After the release of the iPhone 14 series, Apple's "troubles" followed one after another.
First of all, after entering 2022, global smartphone shipments have declined, and Apple's life is not easy. Especially after the release of the iPhone 14 series, the performance of the iPhone 14 and iPhone 14 Plus was unsatisfactory and far lower than expected. This has also caused dissatisfaction among investors, and Apple's market value has also declined sharply, and Apple's revenue growth pressure has increased sharply.
Secondly, as one of the most profitable technology companies in the world, Apple enjoys 75% of the total profit of the global smartphone market every year with the high profit margin of iPhones. Coupled with the 30% Apple tax and accessories sales, it also helps Apple make a lot of money. Behind the "huge profits", the topic of "monopoly" cannot be avoided, so Apple has also been sued by many countries for the high Apple tax .
In addition, there have been final results in iPhone phones' persistence in using the Lightning interface. EU confirmed that before the fall of 2024, Apple must unify the Type-C interface, otherwise it will no longer be allowed to enter the European market. Earlier, the Ministry of Industry and Information Technology also made a statement on the unified Type-C interface. Apple cannot get around this time. Give up the Lightning interface is equivalent to giving up nearly 10 billion in revenue per year.
trouble after another, even foreign media couldn't help but sigh that Apple's "peak" has passed. It is undeniable that Apple today is no longer the same Apple. The famous economist Ren Zeping once predicted that the lower than expected iPhone 14 sales are a sign of Apple's decline. Now it seems that this may be true. After the release of
iPhone14 series, more and more consumers liked iPhone13, confirming the "Thirteen Scents". The iPhone 14 series adopts a dual-core solution. While improving the differentiation of iPhone14 Pro series, it also lowered the configuration of the standard version of iPhone 14. This also led to consumers' neglecting new products after the release of the iPhone 14 series and becoming more interested in the iPhone 13 series.
It is obvious that consumers are becoming more and more smart, and domestic mobile phones have made significant progress in innovation, design, configuration, etc., which has also led to iPhone phones no longer "preserving their value" and huge competition pressure. It is not an exaggeration at all. If Cook does not change the bad habit of "squeezing toothpaste", and still "pursuing it carefully" everywhere, pursuing maximum profits and ignoring user experience, then the iPhone is likely to start to decline. What do you think about this? Welcome to comment and leave a message!
