At one o'clock in the morning today, the Apple press conference officially kicked off. This press conference brought Apple's major main product iPhone 14 series and the reshaped AirPods Pro, as well as three new Apple Watch.
And the biggest surprise at this year's new product launch conference is that the "notch screen" of the iPhone14 Pro version has become smaller and becomes a "pill screen" and an interactive function has been added. Apple named it "Lingdong Island". Apple has designed a complete set of interactive UIs for Lingdong Island, making the interaction between virtual software and hardware smoother.
In fact, before the press conference, the iPhone 14 Pro series screen hole-punch design was expected to change from "bangs" to "pill" shape, becoming the largest point of frustration, but with the launch of Lingdong Island, the point of frustration has become brighter, and Lingdong Island has also become popular. Search for the front line.
But can you believe it? Two years ago Apple launched the "Lingdong Island", the "Lingdong Island" trademark was already registered by others. According to the inquiry, the trademark "Lingdong Island RADONISLAND" has been applied for registration by Hong Kong company Aishanliang Daily Chemical Co., Ltd. The application time is July 2020, and it was completed in March 2021. It is classified as fitness equipment internationally.
This is not good news for Apple . If the product does not have the corresponding trademark layout before it is put on the shelves, it may face the trouble of name change or even compensation. Trademarks are the first to move before the market moves. Whether it is large or small, trademark registration must be indispensable before brand promotion. We must do a good job in trademark monitoring. We can also seek the help of professional trademark agencies to better lay out trademark strategies. Essence
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