Image source: Oriental IC
Blue Whale TMT Channel News on August 30, this evening, the 2022 semi-annual report released by Fanli Technology showed that the company achieved operating income of 167 million yuan for the current period, a year-on-year decrease of 22.76%. Among them, the revenue from shopping guide services was 87.4231 million yuan, a year-on-year decrease of 45.12%; the revenue from advertising and promotion services was 25.3549 million yuan, a year-on-year decrease of 52.08%; the revenue from platform technology services was 49.7229 million yuan, a year-on-year increase of 1842.57%; the revenue from other products and services was 4.5826 million yuan, a year-on-year increase. 195.88%.
Regarding the year-on-year decline in revenue, Fangli Technology explained in its financial report that due to the phased slowdown in social consumption in the first half of the year, the phased impact of the epidemic on Internet sales and shopping guides, and the changing trends in the upstream and downstream patterns of the shopping guide industry, the company's shopping guide revenue has decreased year-on-year. . At the same time, some upstream customers appropriately reduced their investment in Internet advertising or marketing, resulting in a year-on-year decrease in related business income. Although platform technology service business revenue increased to a certain extent year-on-year during the same period, its base was small and the growth was smaller than the decline in shopping guide and advertising marketing revenue.
During the same period, the net profit attributable to shareholders of listed companies was 6.7255 million yuan, a year-on-year decrease of 83.29%; the net profit after non-deduction was 6.3345 million yuan, a year-on-year decrease of 84%.
In this regard, Fangli Technology explained that this is mainly due to the decline in revenue from shopping guides and advertising businesses, resulting in a larger decline in revenue; and due to the characteristics of platform technical service businesses such as mini program agency operations and official account agency operations, scale effects have not yet formed, etc. , the gross profit margin of platform technology services is slightly lower than the gross profit margin of shopping guide business and advertising promotion business; in addition, the increase in personnel salaries and external intermediary agency fees compared with the same period last year has led to an increase in administrative expenses. In terms of user numbers,
’s financial report shows that as of the end of this reporting period, the number of registered users of rebate APPs and other apps was 265 million, an increase of 480,000 from the end of 2021.
