Where is the platform where I buy the most things now?
is Douyin , Kuaishou, and those short video platforms.
It's so hard to work a day, so I decided to go to bed with a 20-minute short video. As I brushed, I brushed for 2 hours.
Then, I found a person eating bibimbap sauce in big mouthfuls. I don't know how he can eat so deliciously. Suddenly, I became hungry. Then, I couldn't help but place an order. At that moment, I was really moved.
I think I am a very rational person. But why are it so easily affected?
Because, the "based on" that affects our consumption decisions has been upgraded.
information is spread on the Internet and has experienced three eras: the text era, the picture era, and the video era.
The specific scenarios faced by each era have also made different product sales choices.
01. Text Era: Selling books online.
At the beginning, when the Internet speed was not fast, we mainly relied on text to convey information.
However, the information density of the text is very low and it is not clear about some complicated things. So, at the beginning, we could only sell some simple things online. For example, books.
02. Picture era: Selling clothes online.
Later, the internet speed became faster. We can pass photos. It's also high definition. The information density of photos is much higher. So, at this time, we can sell clothes.
03. Video Era: Sell everything online.
Later, the Internet speed was faster. We can hold our mobile phones and watch videos and live broadcasts anytime, anywhere. At this time, the density of information we can transmit online will be even higher.
Today I feel more and more that videos may be the ultimate media form of the "classic Internet".
Why?
people have five senses. Hearing, vision, touch, taste, smell.
Taste, smell, and touch cannot be accessed online in the short term. We can only load information on hearing and vision, and hearing + vision is video.
This video can be 3D video or VR video, but it is all video, and it can only be video. Video may be the ultimate media form of the "classic Internet".
Write to the end
So, the future has come, you must embrace the trend.
Every merchant must resell all products as soon as possible using the "short video + live broadcast" method.
