blue words follow " China Well-off Network "
At 21:30 on the evening of July 14, Jay Chou 's new album "'s greatest work " was officially released online.
Picture source: Jewel Music’s official Weibo
Despite the initial incident, the new album originally scheduled to be released at 0:00 on July 15 was released 2 and a half hours ahead of schedule, causing dissatisfaction. Although the songs of the new album this time There were mixed reviews, but fans still opened their wallets obediently. Only one hour after the new album went online, the cumulative sales on the QQ Music platform have exceeded 100 million yuan, and on July 14th alone, sales exceeded 24 million yuan. Each album of
is priced at 30 yuan. As of 2 p.m. on the 15th, the total sales of the digital album "The Greatest Work" have exceeded 150 million yuan.
Source: QQ Music Screenshot
's new album "The Greatest Work" has just been released, and 6 of its new songs have already started to dominate the charts, occupying the top 6 of the real-time new song list on the QQ Music platform, including the song "Still Wandering" It even reached the number one spot and became one of the most popular songs on the new album. The new album also dominates the Weibo hot search list and has become one of the hottest topics at the moment. There are a total of 12 songs in
's new album, 6 of which are new songs. Chinese Wenshan has written lyrics for 5 of these 6 songs, including "Reflection", "Red Beauty as Frost", "Pink Ocean", "Still Wandering" and "Missed Fireworks". This golden pair made a comeback and delighted the fans.
New Hope for Digital Albums
Picture source: Internet
In fact, when the news came out that Jay Chou was going to release a new album, not only the fans, but also people in the Chinese music industry industry were overjoyed. This new album by Jay Chou after six years is also regarded as the "only" hope for the digital music album market this year. The emergence of
digital music albums was originally intended to change the lonely dilemma of the physical music industry and support music creation and copyright protection through payment. Jay Chou also happens to be the first musician to release a digital album. In 2014, Jay Chou and QQ Music released the country's first digital album "Ouch, Not bad". At that time, sales reached 175,000 copies and sales of 3.49 million yuan, which was a good start for the development of digital albums.
One year later, according to iResearch report data, the number of copyrighted music in units of songs was 6-7 million, among which the copyrights of China New Music Group (QQ Music, Kugou Music , Kuwo Music) Music accounts for more than 90% of the overall copyrighted music. The scale of China's online music is 4.02 billion, an increase of 67.2%.
This "prosperity" of digital music in the music industry will come to an abrupt end on August 27, 2021. On this day, the Cyberspace Administration of China issued a document calling for strengthening the management of "rice circle" chaos. In the following two days, QQ Music and NetEase Music successively imposed purchase restrictions on paid albums and singles. Since then, Chinese singers’ enthusiasm for releasing digital albums has been significantly frustrated.
dropped from “tens of millions” to “ten to 20,000”, reflecting the industry’s predicament as digital album sales plummeted. For example, in early January this year, Shan Yichun 's new album "Brave Quota" sold only 12,035 copies after its release. The current sales volume is stuck at 40,369 copies. No matter how you look at it, it is a failing result, which shows the plight of non-idol singers in realizing cash. .
After the emergence of the most stringent new regulations to rectify the industry, the price of music copyrights has also "skyrocketed." In order to maximize the value of music copyrights in their hands, music platforms have followed with a substantial increase in the price of digital albums of famous singers.
In this year's digital album market, where few stories have happened, after the introduction of purchase restrictions, declining traffic, and the ebb of krypton gold, there is an urgent need for a new album by a singer like Jay Chou to re-establish a new work standard with solid sales data. Encourage the mathematics industry to develop in a more benign direction and activate people to establish a long-term consumption habit of "listening to music in mathematics majors".
Can Jay Chou's new album save the entire Chinese music scene?
Picture source: Internet
Jay Chou’s release of a new album is also an exciting thing in the Chinese music world.
Some netizens said that there are no good songs in the current music scene. It is not as lively as 20 years ago when kings of songs and queens competed with each other.
In this regard, some music critics said that the Chinese music scene gradually declined after 2010. The decline of the Chinese music scene is caused by the economic downturn in Hong Kong and Taiwan, followed by the decline of the cultural industry. At the same time, the mainland's economy is rising, but a mature music industry chain has not been established in the Internet era.
music critic Linghu Boguang said that the decline of the contemporary music scene is the result of the interaction of two reasons.
On the one hand, there used to be marketing centralization, and at the same time, the industry was profitable. The best people in the entire industry gathered together to work, and the audience heard the best part. Now the industry is not easy to make money, and there is no marketing centralization. Everyone receives music from a different source. Nowadays, good songs are not popular because of decentralization. There is no large and authoritative media platform to promote good songs.
On the other hand, since the Internet era, with the development of technology, the popularity of short video platforms has greatly increased. Nowadays, everyone has a mobile phone and several apps, and most of the most popular music is on short video platforms. The music model of the short video platform is different from the traditional pop music model. It only requires more than ten seconds of brainwashing with the chorus. Combined with the singing and dancing of idol songs under the " traffic economy ", the Chinese music scene in the Internet information age will naturally become worse year by year.
Jay Chou's new album faces this market. Can it change the music model in the current Internet era? The answer is difficult. At most, it is because of good skills or emotional reasons - usually it becomes popular on major music platforms first, and then it is edited, covered, dressed up, etc. on various short video platforms. It became popular, and finally became popular again because of contestants' covers on major popular music variety shows.
Linghu Boguang believes that the main problem in the current Chinese music market is not the lack of new Jay Chou albums, or even the lack of the next Jay Chou, but the lack of professional platforms and regulations, and the entire music industry urgently needs to establish a mature and healthy music industry chain. , it is also necessary to improve the overall aesthetics of the audience.
Source: WeChat public account "Caizhi Toutiao" Comprehensive from: Jiemian News, Minnan Network, Upstream News, etc.
Editor: Li Han
Proofreader: Yuan Kai
Reviewer: Gong Zimo
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