digital collection is a very popular concept now. As for the reason why this digital collection is loved and sought after by so many people, in fact, in addition to the value of the collection itself, it has more to do with marketing.
Brand marketing has become one of the main areas of current digital collection applications. The technical characteristics of
digital collections are naturally compatible with the membership management, brand points and incentive systems involved in current brand marketing, and are very suitable for the constantly developing network environment and brand user operations in the future virtual space. Digital collections can easily help manufacturers screen brands and connect core users, thereby accumulating users and digital assets. The emergence of
digital collections not only fits the hot topics of the Metaverse, but also provides new ideas for brand marketing.
Many digital products have been treated very well following the strong winds of the Yuanverse. According to publicly disclosed data, after the launch of Jingdong Lingxi Digital Collection, more than 30 digital products were sold to Xiaopeng , LancƓme , etc. Brand merchants issued more than 50,000 digital collections, and related total sales increased by more than 10 million.
As for the value of digital collections, it is actually due to the development of the Internet now, so this concept can become popular. Its value mainly lies in:
First of all, scarcity. Usually digital collections are sold in limited quantities, which makes them limited. Young people Especially Generation Z people such as those born in 2000 are very concerned about whether they can have a unique digital collection.
Next is the value of the content. Each digital collection on the chain is not just a simple digital picture, but a work that has undergone secondary creativity. There is an encrypted password behind the work, which is traceable and unique.
What do you think of digital collections?
