July 2022 has arrived, and for sellers in the United States, the peak season in the second half of the year has begun, whether it is the upcoming 2022 Membership Day, the back-to-school season in August, the Black Friday Cyber Monday in November, or the December The Christmas sales are the beginning for sellers to get traffic and make huge sales. However, some specific major promotions will require sellers to deliver goods to Amazon FAB warehouses before the "warehousing deadline", and during the peak season, the time required for cross-border logistics transportation and FBA product warehousing will be longer than usual, so sellers How to avoid this situation? What should I do if I miss the entry deadline? Will it be rejected by Amazon ?
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Generally, only large-scale promotions have warehousing deadlines, such as Prime Day, Black Friday, etc.; for example, this year’s Amazon Prime Day warehousing deadline is 6.20, and the products participating in the promotion must be before 6.20 Only by entering the warehouse can you ensure that you can catch up with the Member's Day promotion. However, if you miss the warehousing deadline, Amazon will generally not reject the goods and will put them into the warehouse normally, but there is no guarantee that you can participate in the promotion in time. Because the Amazon warehouse will not distinguish whether the shipment is promotional inventory or general inventory, as long as the Amazon label has not expired due to long transportation, there is no risk of rejection.
So how to avoid this happening? During peak season promotions, not only will the timeliness of international logistics and transportation be delayed, but Amazon's warehousing time will also be slower than usual. Because the sales volume will increase sharply due to the promotion, Amazon's limited manpower will make warehousing operations much slower. And because the global epidemic situation is still very serious, it can easily cause Amazon's entire warehouse to shut down because employees are infected with the new coronavirus.
Sellers need to adjust the delivery rhythm and choose appropriate logistics methods. It is recommended that sellers prepare goods in advance and follow the replenishment principle of small quantity and high quantity. Exports from China to the United States are mainly carried out by air freight, sea freight and express delivery. During the peak season, air freight usually takes 10-15 days, express delivery takes 5-7 days, sea freight generally takes about 45-55 days to the Western United States, and express ship also takes about 30-35 days. Shipping to the eastern United States is faster than that of the western United States. About 10 days later. If affected by the epidemic, the above time limit may need to be delayed even longer.
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Both air and sea freight need to make an appointment with Amazon to enter the warehouse. If the end is delivered by truck, it will take longer to line up to enter the warehouse, and if the Amazon warehouse is full, it will be more difficult to make an appointment. Express delivery (such as UPS, DHL Express, FedEx) does not require an appointment to enter the warehouse, which can ensure that the goods are quickly entered into the warehouse. If the seller is in urgent need of replenishment, you can choose international express .
sellers can prepare stocking plans in advance based on the product’s order sales in past peak seasons, and appropriately reserve 1-2 weeks or more for transportation time. They should always pay attention to U.S. port congestion and epidemic prevention and control information, and make shipment adjustments at any time. . If there are indeed some uncontrollable factors during the transportation process that cause the warehousing time to be missed or the goods to be rejected by Amazon, there is no need to worry too much. Sellers can transfer or return the goods to a third-party U.S. overseas warehouse. After the goods are returned to the overseas warehouse in the United States, the seller can re-create the shipment on Amazon and have the overseas warehouse perform a label change operation. After the label is changed, the seller can re-send it to the Amazon warehouse for sale.
If the seller has information about his product, he can directly prepare large quantities of goods to the overseas warehouse in the United States. When the promotion comes, he will transfer the goods from the overseas warehouse in the United States to the Amazon warehouse, so he does not have to worry about the first-leg logistics delay. In short, sellers must ensure that the goods can enter the warehouse normally. They must do their homework in every link, understand the problems that may arise in each link and provide solutions, and try to eliminate the risk of goods being rejected by Amazon from the source.
