2016-2022, it has been online for 6 years and has more than 10 million users. In 2020, it was fully acquired by and Tencent . The well-known platform suddenly issued an announcement: it will cease operations!
"VUE VLOG" has come to an end.
Recently, the official WeChat account of the video shooting and editing tool and Vlog short video platform VUE Vlog announced that due to adjustments to the project team's strategic plan, it will cease operations on September 30, 2022. It has currently been Removed from major app stores.
announced that starting from July 1, VUE VLOG will stop new user registration and membership recharge services, and close some client functions. Already registered users can still log in, browse, and download previously uploaded videos.
html Starting from 23:59 on September 30, VUE VLOG will completely cease operations and close the server and official website. After the server is shut down, all account data and information in VUE VLOG (including but not limited to gold coins, gas money, videos you have previously uploaded, etc.) will all be deleted.
However, after VUE VLOG ceases operations, users can continue to log in and use membership services that have been recharged and purchased but have not expired until the membership service period expires.
After the news came out, it immediately became a hot search topic. Netizens said: "It's a pity to get started with this tool."
VUE also had its glory days
According to relevant information, VUE was established in March 2016 and started as a short video shooting and editing application.
At that time, VUE was liked by many people because of its simple interface and good shooting and editing effects.
VUE has been selected as the "App Store Annual Selection" for two consecutive years in 2016 and 2017, and has been recommended on the App Store homepage in more than 120 countries and regions around the world.
In July 2018, VUE added community functions. In December of the same year, the product was renamed "VUE Vlog", and its positioning was officially shifted from a video tool to a Vlog community. After
transformed into a Vlog community, the number of registered users in the VUE community exceeded 12 million.
In September 2020, VUE Vlog was fully acquired by Tencent for nearly US$50 million.
In the process of competing in the short video market, VUE VLOG, as a popular original short video software, has not escaped the fate of being eliminated. Since VUE announced its suspension, we need to take another look at the Vlog track.
The rise of short videos is accelerating
Although Vlog is expressed in the form of video, there are still certain differences from the current short videos similar to Doukuai. The duration of Doukuai short videos is generally within 60 seconds, while Vlogs are at least 3 to 7 minutes, which is shorter than short videos. Long, but shorter than long videos.
Although Vlog content forms are becoming more and more abundant, there is still some gap between the influence and short videos.
According to relevant data, as of December 2021, the number of short video users in my country has reached 934 million, becoming an area where people spend a lot of time online!
Compared with other short video platforms, video accounts started relatively late. However, thanks to the WeChat ecosystem and 1.2 billion daily active users, backed by a strong social network of acquaintances, video accounts are evolving faster and faster, and they have great imagination. room for development.
According to relevant data, the current DAU (daily active users) of the video account has exceeded 500 million. Compared with Doukuai, the live broadcast of the video account has great potential.
At present, I believe that many companies have already deployed video accounts, or are eager to give it a try. For merchants, now that they have a video account, the traffic cost is relatively low compared to other platforms.
At present, the video account has been fully connected with the official account, mini program, enterprise WeChat , forming a certain traffic closed loop.
public domain traffic entrance: discover-video account, live broadcast, take a look at the selection, search, red envelope cover jump;
private domain traffic entrance: video account QR code, personal business card, circle of friends, official account homepage, Official account business cards, corporate WeChat, etc.
In addition, since this year, video accounts have made significant adjustments to live broadcast delivery, with frequent actions, and the basic settings for delivery are becoming more and more complete.
For businesses, this track is a huge opportunity!
Conclusion
But what we need to pay attention to is that making a video account is not as casual as in the circle of friends. You can post it whenever you want. If you want to lay out a video account, how do you first find the right position and then operate it.
First of all, before you create a video account, you must think clearly about who your video is for, and what can you provide your users? Determine the development direction of your account based on your existing resources. After the positioning of
is determined, it is traffic. Traffic acquisition can be equipped with some auxiliary tools, such as the modules in the Weiqing application market.
Weiqing App Market (s.w7.cc) launches "Video Account Assistant", "Video Account Extension Link", "Video Account Bringing Goods" and other modules for video accounts to help you attract customers and monetize your traffic.
Compared with other mature short video platforms, as a video account backed by WeChat’s 1.2 billion traffic pool, for enterprises, the future development of the video account is worth looking forward to and is an opportunity not to be missed.
Finally, have you used VUE VLOG? Welcome to leave a message and communicate.
