7On July 2, Huawei officially announced the birth of Huawei’s imaging technology brand XMAGE. He Gang, chief operating officer of Huawei Terminal BG, said that this will be the exclusive logo of Huawei Mobile Imaging. Huawei said, "We have further condensed and summarized all the accumulation, practice and creation in the past to form a brand new brand."
Huawei imaging technology Huawei XMAGE is not just a mobile imaging brand. XMAG is a breakthrough in the mobile imaging field after years of accumulation of technology and experience. Based on its profound technology, Huawei created the industry's first mobile imaging brand . Huawei has accumulated a lot of experience amid US sanctions and containment, and is once again at the forefront of the world.
's farewell to "Leica" is also an announcement to the outside world that Huawei has emerged from its cocoon.
The birth of Huawei's XMAGE brand is not only the culmination of Huawei's technological efforts in the imaging field over the past decade, but also a counterattack against the past suppression by the West.
Huawei AI Photography
Today’s Huawei XMAGE is the end of the cooperation with Leica, and it is also the prelude to Huawei imaging. From now on, Huawei's imaging will no longer be controlled by others, nor will it be taken away from others.
Huawei once cooperated with Leica.
Every technological accumulation and progress Huawei has made in the past has been for today's breakthrough and glorious transformation. Without the courage and efforts to be the first in the world, we would not have the honor of being the leader today. Ren Zhengfei has publicly stated many times that Huawei has gone from following to running alongside, and even today it has entered no man's land. What Huawei insists on is exactly what Qian Xuesen said: "Why can't the Chinese do it? Foreigners can do it." Yes, can’t the Chinese do it? ?!
Huawei’s independent imaging technology
Huawei’s AI photography leads the world in mobile imaging. The so-called AI photography can be simply and popularly understood as optical lens shooting + post-production PS. Of course, Huawei's "PS" is based on GPU image processing + AI chip processing. It is built on the color algorithm's ability to enumerate scenes and the learning capabilities of powerful graphics processing chips and AI, making the images captured more realistic.
Huawei . However, with the advancement and development of mobile imaging, the experience and technology from traditional industries can no longer meet the needs of Huawei for further breakthroughs in imaging.
AI photography, intelligently restoring original colors
As Huawei deepens its imaging technology, existing technology can no longer meet the increasing problems and challenges. Therefore, Huawei took the lead in proposing "AI photography". Based on the powerful computing power of the chip, it greatly optimized the image quality, making it possible for small lenses to break through the boundaries of optical physics.
What you take is what you see
The super night scene function can be said to be Huawei's signature technology for AI photography. Huawei uses AI algorithms to provide visual effects that are close to the naked eye for conventional images. Today's Huawei P50 series, already has advanced computing power such as 10-channel hyperspectral sensor, computational optics, ultra-clear image engine, primary color engine, etc. can more realistically restore the character's makeup through accurate capture and calculation of color. Color can even show the difference between different shades of lipstick, allowing Huawei's portrait photography to evolve from clear shots to good shots.
AI intelligently restores real portraits
Today’s Huawei imaging technology has become its own brand and has become a leader in the industry. This is closely related to Huawei's gene of pursuing innovation, and this is the true meaning of Huawei company "Huawei"!
