Tomorrow, Xiaomi 12s will be released soon, but the Xiaomi 12p I have will be released in December 2021, and the flagship phone window has been reduced to half a year. After a brief search, Mijiu was released in February 2019, Mi10 was released in February 2020, Mi11 was released in January 21, and Mi12 was released in December 2021. Xiaomi’s flagship is breaking the traditional one-flagship-a-year cycle. What does this mean?
I personally guess it has several meanings. 1. The mobile phone industry needs greater changes to stimulate consumption. 6g may be a direction, but at present, even 5g has not been popularized and consumers have not felt the change. Under such circumstances, apart from upgrading photography, mobile phones really can’t find any new pain points for the moment! This time Xiaomi has upgraded its hardware and software at the same time. Cooperating with world-class imaging masters Sony and Leica will definitely bring an unprecedented experience. Moreover, short videos and self-media are popular nowadays, and many people want to own a mobile phone that is similar to a camera. This pain point will inevitably bring about the pursuit of many people. 2. Xiaomi needs to have a high-end flagship to match its reputation as one of the top three in the world. Xiaomi has made rapid progress in the past few years and has made great strides in the field of mobile phones. However, in terms of high-end flagships, there is indeed a lack of very successful flagship phones. After so many years, when the first generation of Xiaomi mix came out, it really surprised the entire technology world and also brought In the era of full-screen displays, the products that followed seemed very ordinary, not bad, but a bit mediocre.
3. The current mobile phone industry is very similar to the computer age. It has passed the period of rapid development and appears to be very mature. For example, many components can now be domestically produced, which has also led to more intense competition in mobile phones. From Gree making mobile phones to car companies cooperating with Meizu , it can be seen... Of course, there are many people who are competing for the next trend... because the current mobile phone is not only a communication tool, but also the key to new energy vehicles! Smart home control console... 4. Xiaomi's accelerated release of new flagships may lead to more intense competition among mobile phone manufacturers, and of course it will also be more beneficial to consumers. For example, the money you used to buy a mid-range phone will cost you every few seconds. You can buy a high-end flagship phone every month... 5. This also exposes the essence of mobile phones. They are consumer electronics. Buy early and enjoy it early. It is cheaper to buy later. Don't think about preserving value!
The above is just my own guess... I'm wrong, please forgive me! (This article is original, reprinting or plagiarism is strictly prohibited. Violators will be prosecuted!)
