Not long ago, the news of the "breakup" of Huawei and Leica was on the hot search. In less than two days, the next door Xiaomi announced that it would join hands with Leica to launch a new machine.
As we all know, the cooperation between Huawei and Leica began with the P9 series in 2016. As a veteran giant in the camera industry, Leica has always been regarded by the industry as a symbol of high standards and strict requirements. Over the years of cooperation with Leica, Huawei mobile phone has achieved better camera light intake, improved the overall camera level, and established a firm foothold in the high-end market. Over the years, the Leica logo has also been printed on the back of Huawei's flagship mobile phones. logo; Leica is also famous around the world for its cooperation with Huawei and relies on Huawei's brand influence, attracting more brands to compete with Leica. The two can be said to complement each other.
Many netizens feel sorry for Huawei’s loss of Leica as a partner. Some people are even worried about what will happen to the imaging functions of mobile phones after Huawei loses Leica? Can Huawei phones still have good image quality? How will the next generation of flagship mobile phones be positioned?
Regarding this question, Huawei has given the answer in the past two days.
html On July 2, Huawei officially released a new brand-"XMAGE" Huawei imaging. In other words, in the future, XMAGE will be the exclusive logo of Huawei mobile imaging, which means that in the next generation of flagship mobile phones, XMAGE imaging will replace the previous Leica imaging. According to Huawei terminal mobile phone product line president He Gang introduced: the first Huawei flagship mobile phone marked with XMAGE will be released soon. If nothing else, it should be the Huawei mate50 series.
In addition, He Gang also said: With the progress and development of mobile imaging, the experience and technology from traditional industries can no longer meet Huawei's needs for further breakthroughs. " Obviously, this sentence means a lot.
First of all, in the six years of cooperation with Leica, Huawei has never given up on independent research and development in imaging. Currently, Huawei is in optical design, multi-frame image fusion algorithm, filter We have achieved industry leadership in optical technology and other aspects, and many of these technologies have surpassed the technical level of many traditional imaging companies. Huawei needs to seek breakthroughs in digital-based mobile impact technologies, and "XMAGE Imaging" is Huawei's imaging expertise. The accumulation of strength in the field.
Secondly, He Gang talked about the previous cooperation with Leica. Obviously, he indirectly expressed that Leica and Huawei terminated the cooperation because Leica technology can no longer meet Huawei's current needs.
Again, Ren Zhengfei has been warning Huawei. , “Other people’s things belong to others after all, and only when you master them can they be considered your own. " If Huawei has been relying on other people's technology to improve its imaging capabilities, then Huawei is likely to face the fate of being "stuck" in the future, and it is destined to be unable to achieve further breakthroughs and innovations in the field of mobile phone imaging.
For Huawei , breaking away from Leica and establishing itself in the imaging industry with its own strength also means that Huawei itself has enough strength to achieve greater breakthroughs in
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