Difficulties faced by offline merchants and supermarkets and how to break through
Affected by the epidemic, while offline traffic flows online, it also brings great trauma to the offline real economy. Under such circumstances, offline merchants and supermarkets should How to save yourself and break out of the predicament? Let’s take a look with the editor below.
What difficulties do offline supermarkets face?
1. Low repurchase rate:
Offline supermarkets lack unique business methods and cannot convert customers who come to shop into repeat customers, resulting in low customer loyalty.
2. High operating costs:
Offline supermarkets are severely intercepted by online supermarkets , resulting in profit dilution and becoming a bottleneck for revenue growth.
3. Customer flow dropped sharply:
Nowadays, most consumers prefer to shop online. Moreover, the pace of life is accelerating and time is becoming more fragmented. Consumers have less time to go to shopping malls and supermarkets to choose one by one, resulting in the neglect of offline shopping malls.
How do offline supermarkets break the dilemma?
A new retail model that combines offline supermarkets and mini programs. It is a shopping model where online orders are completed and consumption is completed offline.
On the one hand, like traditional stores, the supermarket mini program model has offline physical stores, and consumers can go to the store to experience it. On the other hand, there is also online payment for e-commerce. After online screening and payment, consumption can be completed offline.
The development of small programs for offline supermarkets can not only solve the problem of promotion and drainage of traditional supermarkets, but also help them reduce various operating costs and turn losses into profits.
What functions are available in the development of small programs for offline merchants and supermarkets?
1. Online mall:
Merchants can list their own products in the mini program and provide customers with instant delivery or door-to-door pick-up services to cater to customers' consumption patterns and upgrade their service experience.
2, product management :
Merchants can manage all products online, including putting on the shelves, taking off the shelves, inventory management, etc.
3. Multi-store system:
For chain-type offline supermarkets, unified management of multiple stores can be achieved based on small programs, and the status of each store can be seen at a glance.
4. Self-service checkout:
Customers can complete self-service checkout in supermarket applet , which is convenient for users, eliminates the trouble of queuing, and saves supermarket labor costs.
5. Membership system:
can establish a membership system, carry out diversified marketing, develop new users, retain old members, realize customer marketing in all channels and all scenarios, and increase the repurchase rate.
6. Marketing and promotion:
mini program. Based on WeChat’s huge user base, shopping malls and supermarkets can use online marketing functions such as group buying, group buying, sharing gifts, and newcomer coupons to carry out social fission and sharing, attracting traffic while settling in the private domain. users and enhance user loyalty.
and above, offline merchants and supermarkets can equip themselves with dual online and offline marketing capabilities through small programs. While using their own advantages to expand online business, they can also vigorously consolidate offline business. A two-pronged approach is to complement the This is undoubtedly the most reasonable way to maximize your own advantages while minimizing your shortcomings.
