On June 30, the China Consumers Association released the "2022 "618" Consumer Rights Protection Public Opinion Analysis Report", which conducted an online big data public opinion analysis on the relevant consumer rights protection situation from June 1 to June 20.

On June 30, China Consumers Association released the "2022 "618" Consumer Rights Protection Public Opinion Analysis Report" (hereinafter referred to as the "Report"), which conducted an analysis of the relevant consumer rights protection situations from June 1 to June 20. Network big data public opinion analysis.

In terms of product quality, the "Report" shows that during the monitoring period, a total of 776,701 pieces of negative information related to "product quality" were collected. Related information peaked twice on June 1 and June 15. The peak occurrence is closely related to three cases. Among them, on June 1st, " Xiaomi TV screen automatically fell off" and "Mi Dongchunchun electronic watch leaked and burned the skin", which attracted more public attention.

In response to the problem of "Xiaomi TV screen automatically falling off", Xiaomi responded on the same day, saying that has confirmed that due to production reasons of Xiaomi TV EA70, a very small number of devices may have screen glue problems, and the affected range is locked in the production date of 2 Two batches of products from March 14th to March 20th. users complained to Midong customer service about the "Youth electronic watch leakage and skin burns" problem. Huami Technology customer service said that it has a cooperative relationship with Xiaomi and has received related complaints before and has reported them all. After-sales service means that users are asked to mail the watch to the factory for testing.

In addition, on June 15, "Guangxi consumers reported that smoke was coming from the power supply of rice cookers purchased online, and customer service responded that it was normal." Related discussion information attracted much attention on the video platform.

In terms of price promotions, during the monitoring period, some media reported that many "Midea" home appliances were exposed to price increases first and then discounts. The report pointed out that 11 hot-selling products in Midea's official flagship store were on pre-sale during the "6·18" promotion Prices rose significantly before the event. A certain third-generation electric oven sold by Midea on the Tmall platform was priced at 249 yuan on May 1. On May 15, the price of the product rose to 339 yuan. During the Tmall "6·18" event, during the final payment period, it was shown that the obtained price was 309 yuan, which seemed to be 30 yuan cheaper than the original price, but in fact it was 60 yuan more expensive than before the discount. On the other hand, a certain platform also showed multiple complaints about "false propaganda" and "price gouging" of Midea's and . However, regarding the price issues exposed by Midea Electric Appliances, the Marketing Department of Midea Group stated that there was no such false promotion behavior. In terms of live streaming of goods by

, monitoring shows that the amount of public opinion information began to increase after June 18, reaching a phased peak on June 20. The peak appearance mainly points to two aspects of public opinion discussion: First, New Oriental has joined the live broadcast to bring goods, opening up a new model of bringing goods. As its popularity surged, terms such as "Oriental Selection was complained about moldy peaches and hairy peaches" were also on the hot searches.

China Consumers Association said that the strong "out of the circle" of "Oriental Selection" has awakened the boiling point of the superposition of agricultural assistance and culture. Regardless of whether it is the filter effect and the instant youth of traffic realization, it does not shout "order" or encourage The new live broadcast paradigm of "additional purchase" deserves full recognition of , but the supply chain and quality control shortcomings exposed by "selected peaches were complained of being moldy and hairy" also remind people that any breakthrough and upgrade of will make people shine. , must rely on the most solid marketing skills.

Second, the live broadcast of agricultural products, which goes against common sense, is even more outrageous. Many netizens reported that eggs can grow on trees, mangosteens are knotted in the ground like potatoes, flowers grow on high branches and need to be picked by climbing ladders... and other agricultural products that go against common sense. Live streaming of goods tests the limits of consumers’ tolerance.

In response to the "6·18" consumer rights protection public opinion monitoring , the China Consumers Association recommends that departments at all levels strengthen product quality and promotional pricing from the aspects of strict supervision, dynamic supervision, social supervision, and efficiency improvement of co-governance and sharing. , timely intervention and active intervention in issues such as safety hazards, etc., and make full use of the design of co-governance systems such as consumer complaint disclosure and consumer public interest litigation, so that the deterrence of law enforcement supervision, the influence of social supervision, and the dissemination power of public opinion discussions can fully interact, Promote a win-win situation together. At the same time, all relevant entities, from the perspective of optimizing and improving the industrial chain, accurately and dynamically identify the multi-dimensional changes in consumer demand in different online and offline consumption scenarios, timely detect and fill gaps, dynamically optimize and improve, ensure that the design of terms is legal and compliant, and the agreed commitments are not fulfilled. Leave the blur blank.

In addition, also calls on all sectors of society to adhere to the necessary strict prudence and full understanding and tolerance of new business formats and new models. comprehensively weighs commercial value and social responsibility, proactively breaks the inertia of behavioral choices, encourages marketing entities to "anti-routine" and focus on innovation " self-revolution ", and supports the construction of new products that are more sincere, more valuable and more connotative. business model to meet the new consumer demands of more diversity, higher quality and higher standards.