For Chinese consumers, DOXMARK is a very familiar camera evaluation organization. Domestic mobile phone brands often use DXOMARK's rankings to support the image performance of their products. Some consumers also often refer to this organization's rankings.
In fact, at the beginning, DXOMARK was just a professional camera evaluation organization, specializing in scoring camera sensors and lenses. The first test was in 2011, and it has accumulated some reputation over the years.
Earlier DXOMARK also took the initiative to score mobile phone cameras, such as self-purchased Apple , Samsung models for testing, but there was little attention at that time. It was not until 2018 Huawei sent P20 Pro for testing that it was successful. It set this institution on fire.
At that time, Huawei P20 Pro achieved a total score of 109 points and a photography score of 114 points, becoming the first mobile phone with a comprehensive score of over 100 points. It was also at that time that DXOMARK gradually entered the public eye.
Later, domestic mobile phone manufacturers including Xiaomi , OPPO, OnePlus and other brands have successively sent flagship mobile phones for testing, just to prove the strength of mobile phone photography, but DXOMARK has become more and more ugly. .
As early as 2020, a blogger broke the news that manufacturers take the initiative to send DXOMARK for testing and need to pay a "testing fee" of about 100,000 euros. Then DXOMARK will provide relevant guidance and adjust the "chicken blood version". After the final test, you can Choose to publish your best results. If you are not ideal, you don’t have to disclose them.
Such operations have aroused doubts among many netizens. Many people believe that DXOMARK’s test data is becoming increasingly untrustworthy. Under such circumstances, Xiaomi Chairman Lei Jun has now made a decision and suddenly announced the upcoming release. Xiaomi 12S Ultra is no longer available for testing.
Lei Jun mentioned in a video that today's mobile imaging technology is advancing by leaps and bounds. The cooperation between Xiaomi and Leica can bring mobile imaging to a whole new level, and answered "With Leica bodyguard, can DxO win?" Regarding the question, Lei Jun made it clear that "nothing will happen to us this time."
In other words, Xiaomi decided to have a clear relationship with DXOMARK this time, so what exactly made Lei Jun make this decision? Perhaps there are two main reasons:
First of all, as mentioned earlier, DXOMARK has become increasingly ugly in recent years, resulting in a complete loss of credibility. Therefore, sending DXOMARK for testing will not only be of no benefit to Xiaomi 12S Ultra, but will also cause complaints from netizens.
Secondly, Lei Jun has full confidence in Xiaomi 12S Ultra, because the machine not only has the blessing of Leica, but also has the blessing of top hardware, and will be equipped with the new IMX989 sensor jointly developed with Sony .
This sensor is Sony's largest mobile phone image sensor to date, with a complete 1-inch outsole. At the same time, Xiaomi 12S Ultra will also be equipped with Leica professional optical lenses, using 8P lenses and full-lens double-sided ultra-low anti-reflective coating.
With the support of this set of lens hardware and Leica adjustment, Xiaomi Mi 12S Ultra is completely comparable to professional cameras. Both hardware and software have extremely obvious advantages, so there is no need to continue to send DXOMARK for testing.
However, just after Lei Jun announced this decision, DXOMARK officials quickly responded. It said: The company not only provides product evaluation reports for prototypes sent by manufacturers for testing, but also for various models released on the market. Conduct proactive quality assessments.
The result of this response is very obvious. It means that it doesn’t matter if Lei Jun doesn’t send it for testing. DXOMARK may purchase and actively test it in the future.
If DXOMARK really buys Xiaomi 12S Ultra on its own, there are two possibilities. One is to give Xiaomi 12S Ultra a score that is the same as or lower than Xiaomi 11 Ultra to retaliate against Lei Jun for not taking the initiative to send it for testing.
Another possibility is that DXOMARK purchased Xiaomi 12S Ultra for testing. gave a professional report and the first-place result. In this way, it is equivalent to justifying its own objectivity. enhance its credibility.
Actually, I think there is a third possibility. This may be a "marketing" planned by both parties. Xiaomi will continue to send tests privately, and DXOMARK will also give a credible report. In this way, not only It has increased the popularity of Xiaomi 12S Ultra and also enhanced the credibility of DXOMARK.
So what do you think is the reason behind Lei Jun not sending Xiaomi 12S Ultra for testing? Welcome to comment, like, share and share your opinions.
