How should Amazon sellers select products? Some people understand that selecting products is to browse Amazon’s category list and find products that others sell well and that are recently on the shelves. You can do it yourself as long as you follow suit. If it is such a simple logic, why are you the only one in the world who has seen through it?
The capacity of the market is limited. For example, Zhang San, Li Si, Wang Wu, etc. are all sellers, and they are all selling the same product. This will cause the supply and demand relationship of this product to change, and there will be a situation where supply exceeds demand. Li Si and Wang Wu, who were the last to enter the game, could not sell the goods, but the goods had already been sent, and they were unwilling to throw them away. In the end, Li Si, Wang Wu and Wu simply lowered the price to clear the inventory and obtained the order quantity. After the operation of
, Zhang San, who was originally selling well, has also been affected by the order volume. Zhang Sanyi saw that these old people had no moral ethics, so he gritted his teeth and also lowered the price. Immediately, Li Si and Wang Wu couldn't sell anymore. So they go back and forth in price cuts. Are you familiar with this rhythm?
Amazon’s competitive environment has changed a long time ago. If you are still selecting products using the same product selection method as a few years ago, your chances of success are slim, and your product selection cannot be differentiated, which is really expensive to operate.
selects products
first recommends new, strange, special and unique products
has the strength to open private models and register patents, which is of course the best. If you don’t have the strength, you can still rely on some supply chain service providers or foreign trade factories to find unique products on Amazon’s online platform.
So, does that mean that as long as you find something new, strange, special, and unique, you will definitely be able to do it? This is not necessarily true. At this time, we still need to do product selection analysis and data research.
Last time we went to the Chenghai toy industry belt, the factory provided us with some new, strange, special, and unique products. Our operations conducted product selection research and analysis to verify the feasibility of this batch of products.
First of all, our operations conducted a competitive environment analysis of the keywords of competing products, which mainly includes keyword search volume, search trends, PPC suggested bidding and other data.
is actually very simple. You can use the js keyword research tool to find it directly, similar to the picture below.
Then we did competitive product analysis on the search term homepage, mainly analyzing sales trends, sales distribution, brand monopoly and other indices.
This is directly at the Amazon front desk, to search for a certain keyword, and then use the js plug-in to capture all the data, as shown in the figure below.
then uses these data as the mother table, and makes a data dialysis chart and data dialysis table based on our mother table.
Next is the competitive environment analysis of the Top50 in the category, which also has the same logic and operation methods. In , you first use the js plug-in to capture the data, and then process the data. Here we will mainly analyze their sales distribution, head monopoly, average number of feedback, product launch time and other dimensions, and also directly use js plug-ins to capture category product data. After
is the profit analysis of . Just find a few target competing products and calculate their profit levels in what dimensions.
Competitive product analysis: The competitive product analysis done by our operation is relatively simple. You can take a look (see the picture below). I asked them to redo the competitive product analysis because I think the competitive product analysis is more important.
I also organized my thoughts, which involve a lot of content (see the picture below).
You can also take a look at the last picture. We put the data table of keywords detected by js, the data table collected on the keyword homepage, and the table collected of the current top 100 products as a master table. At the end of our product selection form, we can do a comprehensive and thorough product selection analysis to verify the feasibility of our product selection. I think this is called product selection analysis.
As for the product selection method of following the trend that I mentioned at the beginning of the article, this is not called product selection at all but speculation.
