e-commerce 618 has finally passed, and many Taobao sellers can breathe a sigh of relief. They don’t have to worry about the embarrassing scene of being constantly checked for selling fakes during the event. I don’t know what happened. It used to be the big event on 618. The promotion activities have now evolved into a 20-day activity from the beginning of June to the end of the month. It is long and unattractive. It is a bit like the stones in the pit: smelly and hard. It is really not as refreshing as not engaging in activities.
Alibaba has not announced their "record" for this wave of 618. It should be very weak. After all, the one who is most affected by short videos and live broadcasts is Alibaba. Among Alibaba, the one who is least concerned about any activities is probably Taobao. Sellers.
The activity traffic of Taobao sellers has little to do with them, but the investigation of illegal activities is closely related to them.
Lao Bai himself counted the Taobao merchants who came to inquire about violations from the beginning to the end of the event. 70% of them came to inquire about Taobao's information level to investigate violations of counterfeit sales:
Some were investigated once, and some were directly investigated. During the event, they were investigated, struck out, and had their stores closed. Fortunately, Taobao sellers’ losses were at least not as big as those of , Tmall, and sellers. Even if they were investigated, they could still make a comeback by changing to another store.
But to be honest, this is the first time I have seen Taobao’s investigation so powerful and ferocious.
suspected that Alibaba directly transferred the traffic from the C store to Tmall sellers with its greatest "efforts".
After all, compared with Taobao, the base for incubating "babies", Tmall is the old hen that lays golden eggs.
While Taobao is checking for fake sales, the accuracy of the check is actually very high. Almost all the products checked are high-imitation products, such as double-C graphics in jewelry, YSL graphics, etc., or NIKE high-end products in the sports category. Imitation shoes, Putian shoes, or large quantities of beauty products and electronic products from Guangzhou and Shenzhen. Such products will generally fail as long as they are investigated. The reasons for failure are often due to comprehensive account behavior or suspected low prices. Rejected for other reasons:
This has caused a lot of headaches for many Taobao sellers. But if it is due to missing information, it is actually okay. If you need to add anything, just add an explanation. Only this "comprehensive account behavior judgment is not established" has been compared with the material. The segment has nothing to do with it, it's a matter of IP and account.
For example, there are Taobao sellers who sell genuine and fake products. If they are found out, even if you provide all the formal purchase vouchers for the products you sold, the penalty will not be revoked because the system has found you out. If the situation is suspected of "real and fake participation", it will not be given to you (here it is it, not him).
generally encounters situations where the comprehensive account behavior is not established. Unless the seller has really had no problems so far in the business (all the products he sells are genuine), it is recommended to give up if the store he operates sells high imitations and fakes. It is time-consuming and It takes a lot of effort and you won't get good results. If you go to petition, you will easily get "sprayed"...
Taobao sellers are definitely the most vulnerable group among all seller groups.
Because after all, if you are a C store, you will definitely not be able to sell your brand on Tmall, , JD.com, , and your price will not be as good as live broadcasts and short videos. Its real advantage may be that the threshold is low, there is no mandatory tax, and you can sell whatever you want. .
It’s not surprising that many sellers take risks and sell high imitation products for traffic.
So how to avoid being investigated for selling fake products?
There are many methods on the Internet, including the recently popular blocking of PC-side links (actually replacing the text in the picture space), giving the store a Tmall distribution authorization or joining the global shopping Peugeot , etc., all of which are intended to prevent investigation.
However, according to Lao Bai’s observation, it is absolutely impossible for to avoid being investigated. All we can say is to postpone the time of being investigated for selling fake products as much as possible.
There are currently two relatively reliable methods:
1) Let a certain discounted genuine link in the store trigger the investigation of counterfeit sales through technology, and then use formal vouchers to lodge an appeal to fight against the investigation of . This way, the store can be in the future Reduce the possibility of investigation within 1-3 months (mainly to put the store from the pool that needs to be selected into a whitelist pool, and the system will label the store as "selling genuine products", so that within a period of time Resist investigation)
All suggestions for new stores can be made. Only after they are completed can the new store be launched. Otherwise, the new store will directly sell high imitations and you will not be able to support it for a week.
2) Join Taobao "Cooldong City"
Cooldongcheng I don't know which Taobao boss came up with this thing. It is very awesome. As long as you join "Cooldong City" you will have a ten-layer machete. The indestructible "Armor of Thorns".
Among the above two types, the first one can be done by Lao Bai. The current technology is relatively mature. If you need it, you can consult me.
There are very strict requirements for joining Kudongcheng. Taobao sellers who meet the requirements are recommended to apply to join as much as possible.
I am Lao Bai. I share original e-commerce intellectual property rights and various content on the Alibaba platform every week. If you like what I share, you can follow me. I hope I can really help you.
