The following content is from Canalys: From June 6 to 10, Apple announced at the WWDC 2022 conference that it will update several software, including multiple new features for macOS, iOS, iPadOS and watchOS, and is expected to be launched in the second half of 2022 .

The following content comes from Canalys:

From June 6th to 10th, Apple announced at the WWDC 2022 conference that it will update several software, including multiple new features for macOS, iOS, iPadOS and watchOS, and is expected to be released in 2022 Launched in the second half of the year.

In addition, Apple has also launched a new generation of M2 chips, which are used in MacBook Air and MacBook Pro 13" notebooks. Now that the transformation of the world's work, study and entertainment methods has entered its third year, it is not difficult to Understand why in this update, Apple is focusing primarily on tools that improve productivity, focusing on improving the user experience of Mac and iPad, enabling more efficient multitasking and collaboration.

Hardware: Apple has surpassed other chip manufacturers to launch. Its second-generation self-developed M2 chip

Apple's self-developed chip is the biggest highlight of the Mac series. The first-generation M1 chipset has achieved great success since the release of M1 in 2020. Apple has gradually begun to use independent chips in all its products. Developed chips. According to Canalys statistics, in the first quarter of 2022, 87% of Macs shipped globally used Apple’s own chips. Apple’s M1 chipset took the lead, accounting for 50% of all its shipments in 2021. Although Apple's customers are willing to accept Macs using M1, because the different architecture it uses limits software compatibility, the overall performance of M1 does not have a great advantage. Consumers hope that electronic devices can handle heavy daily tasks more efficiently. This is also Apple's goal in developing M2: to improve product performance, attract users to upgrade, and of course encourage software developers to build a compatible software ecosystem. Apple said that M2 is better than M1, with an 18% increase in CPU speed and a 25% increase in GPU speed. Network engine efficiency is improved by 40%. Apple will use M2 chips in the latest MacBook Air and MacBook Pro 13”. But the industry expects Apple laptop shipments to decline over the next two years, so it may be difficult for the M2 to match the success of the M1. As consumer demand gradually cools down, Apple takes the replacement needs of existing and Intel users as its primary target.

Software: Upgrade macOS Ventura and iPadOS to enhance multitasking and collaboration

MacOS Ventura’s new features maintain the core strengths of the user experience while enhancing it. Now users can use Store Manager to group concurrently running applications and multitask in a more organized manner. The search bar Spotlight has become smarter with the support of AI technology, providing more relevant search results and searching for text in images. The Mail app has also been updated, allowing users to cancel sending, set specific sending times and set reminders. This feature is popular with consumers because today, as people spend more time using email at work, they actually use pre-installed email applications rather than from third-party providers. Since the outbreak of the epidemic, video conferencing has also become one of the most important ways of working around the world. This time, Apple has launched a continuity camera that allows users to directly use their iPhone as a webcam. Apple is making a smart move by increasing the value of its entire ecosystem through device integration. iPhone users who do a lot of live streaming or recording but haven't yet purchased a Mac may want to do so. vice versa. As Apple transitions to using entirely its own chips, macOS Ventura will support a limited number of Intel-powered models.

The real star of this conference is none other than iPadOS. It's finally getting a long-awaited update, allowing the iPad to truly fulfill its goal of replacing a laptop, especially the model that supports Smart Keyboard and uses the M1. Its advantages also include: the latest operating system supports external monitors, no longer only screen mirroring like previous versions. Secondly, the new version allows users to collaborate more smoothly through the Freeform platform. The platform allows multiple users to work on a file simultaneously and communicate via FaceTime simultaneously.The collaboration capabilities of Apple products can already compete with the Microsoft and Google platforms. Additionally, iPadOS has received similar updates to macOS Ventura, including Stage Manager, Spotlight, and Mail for multitasking. Although Canalys predicts that the global tablet market will decline in the near term, there is no doubt that Apple, as the market leader, will be very little affected by weakening demand.

The common growth of all categories has always been Apple's top priority

Achieving a seamless cross-platform experience for the entire ecosystem is a point that Apple has been emphasizing from beginning to end. Every update from Apple serves its ecosystem, which helps extend its value to new verticals. In the first quarter of 2022, despite global supply and logistics constraints, Apple successfully launched the new MacBook and iPad, with global shipments of desktops, laptops, and tablets reaching 22 million units. Apple's laptops and tablets are still primarily focused on the consumer base, and Canalys expects consumer demand to slow down until the next refresh cycle. Nonetheless, Apple remains popular in certain business segments, with shipments to midsize (100 to 499 employees) and very large (1,000+ employees) enterprise customers growing at 44% and 44% respectively in the first quarter of 2022. 53%. A series of recent updates have further improved productivity and will allow Apple to continue to maintain this growth momentum.