China Youth Daily Client, Beijing, June 30 (China Youth Daily·China Youth Daily reporter Li Ruoyi) China Consumers Association (hereinafter referred to as " China Consumers Association ") today released the 2022 "618" consumer rights protection public opinion According to the analysis report, during the 20-day monitoring period from June 1 to June 20, a total of 34.8439 million pieces of "consumer rights protection" information related to "618" were collected, with an average daily amount of more than 1.74 million pieces of information. Among them, Xiaomi TV’s screen was exposed to automatically fall off twice, many Midea home appliances were exposed to first increase in price and then discounted, and Oriental Selection faced quality control doubts. Typical cases were named.
"Consumer Rights Protection" daily information volume chart. Data from
shows that during the monitoring period, a total of 5.5404 million pieces of “complaint” and “consumption rights protection” information were detected through the public opinion monitoring system, accounting for 15.9% of the total amount of “consumption rights protection” information. Consumer complaints mainly focus on four aspects: product quality, express delivery, price promotions and live streaming. In terms of
product quality, the report mentioned that on June 1, “Xiaomi TV screen automatically fell off” and “Mi Dongchunchun electronic watch leaked electricity and burned the skin”, which attracted more public attention; on June 15, “Guangxi consumers exposed that they purchased electricity online. There was smoke coming from the power supply of the rice cooker, but the customer service responded that it was normal." Related discussion information attracted a lot of attention on the video platform. Regarding
price promotions, the report pointed out that there was more negative information on June 1st and 10th. Public opinion focuses on false promotions that first increase prices and then offer discounts. Among them, classic cases include the "Drunken Life" live broadcast room where discounted liquor is more expensive than the original price, and multiple "Midea" home appliances that were exposed to price increases first and then discounts. Regarding
’s live streaming of goods, a total of 237,100 pieces of negative information related to “live streaming of goods” were collected during the monitoring period. The daily amount of negative information is relatively stable. After June 18, the amount of public opinion information began to increase, reaching a phased peak on June 20. The peak of
mainly points to two aspects of public opinion discussion: First, New Oriental joined the live broadcast to bring goods, opening up a new model of bringing goods. As the popularity soared, terms such as "Dongfang Selection was complained of moldy peaches and hairy peaches" were also on the hot search list; secondly, live broadcasts of agricultural products that went against common sense became increasingly outrageous, testing the limits of consumers' tolerance.
The China Consumers Association stated that quality and safety are the bottom line guarantees for consumer rights. Whether it is daily sales or concentrated promotions, the platform serves as an important bridge between supply and demand. Strictly controlling product quality is not only a necessary task, but also a legal responsibility.
The smoke and fire coming from the power supply of the rice cooker purchased online may be an occasional case, but it should never be a "normal phenomenon" for a quality product. What is more "scary" than the signs of an accident is the platform customer service's reply "Don't be afraid." "There is no bottom line" exposed at the time; similarly, whether the burning of the wrist by Mi Dongqingchun electronic watch is a design defect, and what is the reason why the Xiaomi TV screen fell off? Although authoritative and impartial technical appraisal may be required, the platform's quality control capabilities and means , obviously waiting for the timely inspection of the "whole chain" and "no dead ends".
Regarding the false promotion behavior of "first increasing the price and then discounting", the China Consumers Association believes that price traps such as "first increasing the price and then discounting" are themselves conventional routines based on traffic competition and data monetization thinking in the platform promotion process. However, In fact, it is also a manifestation of revenue anxiety and lack of innovation after multiple rounds of promotion wars by e-commerce or brands.
Judging from relevant public opinion data, although the discussion triggered by price promotions is still very popular, the expression of price routines is relatively simple. This itself also shows that as supervision and law enforcement become more stringent, consumer behavior becomes more rational. , Rights protection methods are becoming more and more mature, and it is becoming easier and easier for such violations to be accurately targeted and held accountable in accordance with the law.
In addition, the China Consumers Association pointed out that the strong "Oriental Selection" "out of the circle" has awakened the boiling point of the superposition of agricultural assistance and culture. This new live broadcast paradigm deserves full recognition, but the supply of "Selected peaches has been complained of being moldy and hairy" The shortcomings of chain and quality control also remind people that any eye-catching breakthrough and upgrade must rely on stable quality assurance.
Editor in charge: Ningdi
Source: China Youth Daily client
