Over the years, and Xiaomi have indeed been criticized quite miserably.
The main reason lies in its attitude towards technology. Over the years, Xiaomi mobile phone has been highly competitive, which has brought Xiaomi a lot of profits in the market. However, Xiaomi has not used these profits in technology research and development. On the contrary, it has been overwhelming. Internet marketing is overwhelming. As a technology company, such excessive marketing will undoubtedly damage the public’s brand image. But Xiaomi is obviously different recently.
The changes started from Xiaomi 10. When Mr. Lei gave the order to prepare to enter the high-end flagship market, Xiaomi 10's performance was still stable. Xiaomi 11 became famous as soon as it became famous, letting the world see the roughness of Xiaomi's design. Xiaomi's change to " brown rice " is undoubtedly a very big blow to its own brand image.
Lei Jun began to change his business ideas and began to invest in research and development. Huge amounts of money were invested in technology and the results were immediately achieved. The next generation model Xiaomi 11ultra and the self-developed Night Owl algorithm have received wide acclaim, and the following The Paper P1 is also well received. Continuously. Xiaomi has tasted the benefits and started its own scientific research path.
July 1st can be called Xiaomi’s Technology Day. Yesterday, Xiaomi announced four self-developed technologies in one day, which shocked the technology circle for a while.
is first of all the self-developed battery management chip Pengpai G1. This chip draws on BMS technology, one of the core technologies of electric vehicles. It can monitor battery safety anytime and anywhere, achieve accurate battery life prediction, and effectively improve battery life.
followed by the second generation silicon-oxygen anode battery and the new generation lithium cobalt oxide battery , the former will be installed on Xiaomi 12S ultra, and the latter will be installed on Xiaomi 12 S. The second-generation silicon-oxygen anode battery still relies on beneficial achievements in the field of electric vehicles to achieve continuous improvement in energy density; the new-generation lithium cobalt oxide battery increases the battery energy density by improving the system voltage resistance characteristics, and the battery cell width can be shortened 1mm, which significantly reduces the size of the electronic board, making it possible to have a small volume and a large capacity. Both of these technologies are very important for improving the battery life of mobile phones.
's third is the self-developed FBO refresh storage technology. This refresh storage technology also plays a huge role. It supports automatic detection and automatic defragmentation of mobile phone fragments, which will effectively avoid the degradation of storage performance and reading and writing speed caused by long-term use of mobile phones. Attenuation problem, with this technology, the durability of Xiaomi mobile phones will be greatly improved.
The 40th new generation of vein cold pump cooling technology. The incident when Xiaomi was burned out by Snapdragon 888 due to poor heat dissipation is still vivid in my mind. This time Xiaomi refers to the structure and water absorption method of natural leaves to create original vein cold pump cooling technology. Compared with liquid-cooled VC vapor chamber, the thermal conductivity efficiency is increased by 100%. It is said that it will debut on Xiaomi Mi 12 Sultra.
Xiaomi’s achievements in scientific research are a blessing for Chinese science and technology. I look forward to more achievements from Xiaomi in the future!
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