sees this problem, let’s talk about the things about Internet product manager ~
Regarding what the product manager does specifically, let’s talk about it step by step: Internet organizational structure, the role of product managers and job responsibilities~
You can use it for both interviews and employment ~ It is full of useful information, remember to like and save it ~
1. Organizational structure of Internet companies
The standard organizational structure of Internet companies is generally divided into three categories: flat organizational structure , project team organizational structure, hybrid organizational structure.
1, flat organizational structure
Each department of the company has a clear division of labor and works collaboratively. For example, if the operations department proposes an activity plan, the technology department, marketing department, design department, and operations department need to work together to complete the entire process from planning to online promotion. .
2. Project-based organizational structure
The company is "project" oriented and has multiple project teams, each with various roles. For example, if the project team is Xiaoxiaole, then the team includes marketing personnel, operations personnel, designers, and technical personnel for the game Xiaoxiaole. This structure has high office efficiency, but is unstable. Once the project ends, the staff will be dispersed.
3. Mixed organizational structure
A common organizational structure in large factories is a mixed model. As the name suggests, it is project + flat. Because large factories have as few as a thousand people and as many as tens of thousands, pure projects or pure flat cannot be carried out well. manage. Therefore, there are usually dedicated project teams that focus on some strategic projects. For example, when NetEase Youdao Cloud Notes was launched, a dedicated project team was established to develop it.
2. The role of the product manager in the company
No matter how the organizational structure changes, the product manager will "stand still"~ So does the role of the product manager in different organizational structures be the same? Are there differences in roles across different organizational structures?
In fact, no matter how the organizational structure changes, the role of the product manager is fixed: OWNER & chameleon & handyman, the three work in parallel ~
1, OWNER
The reason why product managers are called managers is not because of their high level, but because of their great responsibility. Need to be responsible for the product.
For example, if you want to build an APP from scratch, you must consider who are the users of this APP, what are the needs of these core users, how do our products solve these problems, and whether there are already similar products on the market. How are similar products made? What are the advantages and disadvantages of our products compared with similar products? How can our products stand out from the crowd?
product managers must be responsible for their own products, which is the soul of the product! When someone questions your product, you can tell them that I have the final say on my product! Of course, if it goes wrong... it will be another result.
2, Chameleon
Product managers need to communicate with many people, including marketing personnel, operations personnel, developers, testers, etc. The personalities of different personnel are really different. Therefore, product managers are required to adapt to changes like a chameleon. The so-called people talk and talk about ghosts.
3, handyman
Generally speaking, medium and large companies have relatively strong staffing, and everyone has a clear division of labor. However, for small and medium-sized companies, hehe~ the following situations often occur:
· There is no project manager: the product manager is on top!
· No interaction design: product manager on top!
· No data product: product manager on top!
· No testers: product manager on top!
· No one: Product Manager can top it!
can be said to be a brick of socialism, which can be moved wherever it is needed.If he's not a handyman, what is he?
3. Product manager position
Okay, so we already understand the role of the product manager, so what kind of work will we do after joining the company? Is the work content the same? In fact, the functions of product managers in different companies are different, and the differences are quite big ~
A Company background:
is an outsourcing company that specializes in taking on some projects outside and then coordinating company personnel to complete the projects. The main types of business docked are mobile products. The main customers are small and medium-sized enterprises that want to develop their own company apps and small programs, but are unwilling to recruit a dedicated R&D team to complete the project. The main responsibilities of the product manager of
A company:
1. Respond to the needs of Party A's customers
2. Produce solutions and documents that meet customer requirements, and confirm with customers
3. Follow up the project development progress and provide regular feedback to customers
B Company background:
Company In a start-up company, the boss has certain network resources, and he also has a lot of ideas about the product. He wants to make a project to attract investment, so the boss needs to find someone who understands the product to write documents such as a business plan, and Design related products. The main responsibilities of the product manager of
B company:
1. Write various PPTs and modify PPTs.
2. Accompany the boss to meet investors.
3. Design products based on the boss’s ideas.
C Company background:
company is a traditional education company, mainly Relying on offline, we currently want to use the Internet to promote operations. Currently, we have a marketing department and an information technology department. The marketing department is mainly responsible for the marketing of the company's business (there will also be a lot of ideas that will be fed back to the information technology department), and the information technology department Mainly responsible for the research and development of the company's Internet products (this department has a complete product + R&D team). However, since the Information Technology Department is a public department, it also has its own projects to be responsible for. Therefore, due to differences in personnel backgrounds, there are huge communication barriers between the Marketing Department and the Information Technology Department, resulting in delays in receiving the Marketing Department's needs. After receiving feedback, the marketing department recruited its own product manager.
C Company Marketing Department Product Manager’s main responsibilities:
1. Collect the needs of marketing department personnel and make preliminary analysis and evaluation
2. Connect the assessed needs with the product manager of the Information Technology Department
3. Based on the feedback of the Information Technology Department Product Manager Feed back in a way that the marketing department staff can understand
D Company background:
is an Internet technology giant company. The company has multiple business lines, covering but not limited to games, social networking, education, film and television, sports and other industries. Each business line is offline There is a product director in charge, and each product director manages many product managers. There are relatively fixed workflows and collaboration methods in the work. The main responsibilities of the product manager of
D company:
1. Collect user feedback directly from the operation backend or through operation personnel
2. Communicate regularly with people from other functional departments within the company to collect their feedback on the product
3. Design products and organize developers to implement the products Develop and launch
4. Complete other tasks assigned by superiors
In the workplace, what kind of company are you in? Are the job responsibilities the same? Welcome to leave a message in the comment area for discussion ~
Well, that’s it for today’s sharing. If you want to know more about product managers, you can send me a private message
