Who is the company with the highest market value in the world? I believe we all know that it is , Apple, and . Of course, it is no longer the case. Stop dreaming. Even if the market value is not the highest, if you want to ask who is the most profitable company? Some people will definitely say that it is Apple. It is true. Recently, and Apple have once again returned to the world's largest market value with a market value of 2.23 trillion US dollars. So how much money does Apple make? According to the latest news, Apple can earn 11,376 yuan per second. Some people may say that I can earn tens of thousands of yuan on the day I pay my salary. This difference does not seem to be very big, but others are making money all the time every second, and this The speed of making money is still growing, which is very scary. Isn’t this the dialogue in Stephen Chow’s movie? If I waste my time on you, I will lose hundreds of thousands in every minute.
A recent study from financial technology software company Tipalti shows that Apple is making money at a rate of more than 1,700 US dollars per second in 2020, equivalent to 11,376 yuan in RMB, even the second-place Google company It cannot be compared with Microsoft. As we just said, regardless of whether Apple is the company with the highest market value, Apple is actually the most profitable company. So why is Apple so awesome? Why can't Google and Microsoft do it? Why can’t our domestic mobile phone manufacturers do it? In fact, this also involves a very critical issue. Even the current new high-tech companies, such as Tesla, BYD, Uber, are not as good as Apple. Why is this? What are the key issues that make Apple so profitable?
In fact, all this depends on Apple's very large profit margin. Yes, it is not how well Apple's mobile phones are sold. The best sellers are and Samsung . It can even be said that our domestic mobile phone manufacturers are the best sellers. Okay, almost half of the world's mobile phone production comes from Chinese brands. It can be seen that Apple does not win by quantity. So does Apple win by quality? It is undeniable that Apple's products are generally recognized to be of good quality, but in recent years everyone does not think so. Especially from an innovation perspective, it can be said that Apple has not made any progress at all, and more importantly, if quality is important, then Profit margins will also be squeezed at every step, so this is not what Apple relies on. In fact, what Apple relies on is a complete industrial chain of independent research and development.
For example, Apple's mobile phones were almost all independently developed later. Whether it was an A chip or an M chip, the United States kept the price extremely low. You must know that if a chip is purchased from Qualcomm , a high-end machine like Apple would at least Starting at US$1,000, Apple has successfully captured this profit margin by directly using self-developed technology. However, in order to equip the most high-end chips, domestic mobile phone manufacturers in my country have to choose to purchase high-priced chips from Qualcomm. It is no wonder that the United States will suppress at a critical moment. Huawei , I finally figured it out. The United States is afraid that Huawei will become the second most profitable company in the world, because once Huawei mass-produces Kirin chips , then Huawei mobile phones will be the same as Apple mobile phones, saving money. A lot of manufacturing costs are involved, so Huawei's profit margins are getting bigger and bigger.
We all know that the most expensive part of a mobile phone is the chip processor, and the second is the screen of the mobile phone. I originally planned to find Samsung to manufacture the screen for Apple, but found that Samsung always uses good screens for itself, but uses scraps to make other products. brand screen, so it spent heavily on screens to invest in Samsung to establish a production line to produce high-quality displays for itself, while also further reducing its costs. And more importantly, Apple has created a core industry chain of independent research and development. Naturally, I am more confident when negotiating prices with suppliers. At the same time, Apple's brand power also makes these suppliers further strive to be Apple's suppliers at the expense of making gross profits in order to maintain cooperation. Apple's profit margins will naturally increase. Bigger.
This is indeed the case. Apple's computers, watches, and other accessories are all representative products with high profits and high premiums. At the same time, Apple's closed IOS system also allows Apple to build an application platform dominated by Apple. So Apple's commission and related advertising fees are also a considerable amount of revenue. The reason why Apple can become the most profitable company in the world is to exchange the minimum effort for the maximum return. This is why Apple has always maintained its strong ability to make money. The key point is that the same is true for Huawei. It has been specializing in technology since a long time ago and wants to use core technologies to increase profit margins. However, it has been affected by the United States. Otherwise, Huawei now not only ranks first in mobile phone sales, but also has profit margins. It is definitely not lower than Apple, but it is a pity for our domestic mobile phone manufacturers. Although they sell the most mobile phones every year, their profits are only less than 10%, while Apple can achieve more than 25%. I have to say that knowing the truth Only then did I realize how difficult it is for domestic mobile phone manufacturers! What do you think about this? Welcome to leave a message in the comment area for discussion.
