As of press time, among the topics initiated by Sina Technology, 29,000 people believed that the iPhone 14 price increase would affect sales, and 22,000 people believed that it would not affect sales.

2024/03/2209:03:33 technology 1488

Apple iPhone 14 is on the hot search again.

html On June 20, it was reported that in order to cope with the increase in raw material prices, the price of the entire iPhone 14 series may increase.

As of press time, among the topics initiated by Sina Technology, 29,000 people believed that the iPhone 14 price increase would affect sales, and 22,000 people believed that it would not affect sales. - DayDayNews

Source: Weibo hot search

iPhone 14 or price increase for the whole series

According to the habits of previous years, Apple will launch the iPhone 14 series of mobile phones at the autumn new product launch conference in September. In September 2021, when Apple released the iPhone 13 series, the price was lower than that of the iPhone 12 series.

html On June 20, it was reported that in order to cope with the rising prices of raw materials, the price of the entire iPhone 14 series may increase. The starting price of the National Bank version will rise to 6,199 yuan, and the top-end 1Tb version of iPhone 14 Pro Max will cost more than 14,000 yuan. .

As of press time, among the topics initiated by Sina Technology, 29,000 people believed that the iPhone 14 price increase would affect sales, and 22,000 people believed that it would not affect sales.

Some netizens said that the news of iPhone 14 price increase may be to boost iPhone 13 sales.

Last week, Apple iPhone 14 renderings were exposed. iPhone 14 Pro has become an exclamation mark hole-punch screen. Research institutions say that although the iPhone 14 still uses a notch screen, the iPhone 14 Pro will adopt a hole-punch screen design similar to an exclamation mark. A research report by

research organization TrendForce predicts that the iPhone 14 series launched by Apple in the second half of this year will also launch four new models. What has attracted more attention is that the iPhone 14 Pro series uses the latest A16 processor.

html On June 17, TrendForce's Top Industry Research Institute announced that this year's iPhone 14 series will have changes in the CPU chip. The iPhone 14 and iPhone 14 Max will still use the A15 processor, while the iPhone 14 Pro and iPhone 14 will continue to use the A15 processor. The 14 Pro Max will use the A16 processor and be upgraded to TSMC’s 4nm process.

Institutions are optimistic about iPhone 14 sales

Apple achieved bucking growth in the first quarter. In the first quarter of 2022, iPhone sales were approximately 56 million units, a year-on-year increase of 2.2%. iPhone13 sales have increased compared with the previous generation, but iPhone SE3 has not had an impact on the overall Sales volume has been greatly boosted.

Guosen Securities analysis said that this year's "618" Apple has launched a relatively strong promotional campaign, and the Tmall Apple Store flagship store iPhone 13 starts at 4,849 yuan.

During the “618” period, Apple products like iPhone 13 can be purchased at JD.com’s self-operated flagship store with coupons for an instant discount of 1,001 yuan. Driven by the "618" promotion, iPhone 13 topped JD.com's mobile phone sales rankings (5.23-6.18), among which iPhone 13 and iPhone 12 in the price range of 4,000-6,000 yuan ranked top two; iPhone 13 Pro and iPhone13 in the price range above 6,000 yuan Pro Max ranks in the top two.

CICC believes that users of older Apple models will face replacement demand, which is expected to continue to drive sales growth of new Apple models, and continues to be optimistic about the strong shipment performance of the iPhone 14 series this year.

Guosen Securities said that it continues to recommend the Apple industry chain. Related companies include Goertek , Wingtech Technology , Luxshare Precision , Dongshan Precision , Pengding Holdings, etc.

Previously, there were rumors on the Internet that Apple would exclude BOE from the iPhone 13 and iPhone 14 supply chain. In May, BOE responded that the company would not comment on media reports based on market rumors. At present, the company's annual goals in the OLED field have not changed, and related business development is advancing in an orderly manner.

It is worth noting that on June 17, market research organization Omdia released a report predicting that Apple is adjusting the iPhone 14 OLED panel supply chain. Samsung Display , LG Display and BOE are still the three largest suppliers.

According to Omdia forecasts, Apple will purchase more than 205 million flexible OLED displays from Samsung Display, LG Display and BOE in 2022. Samsung Display will supply OLED displays for all iPhones, iPhone Pro, iPhone Plus and iPhone Pro Max. 乐金 Display will supply OLED displays for iPhone 13, iPhone 14 and iPhone 14 Pro Max models, while BOE will supply OLED displays for iPhone 13 and iPhone 14.

Editor: Ye Song

As of press time, among the topics initiated by Sina Technology, 29,000 people believed that the iPhone 14 price increase would affect sales, and 22,000 people believed that it would not affect sales. - DayDayNews

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