Sun Honghe: The development trend of new business models in the next five years

Sun Honghe "The Development Trend of New Business Models in the Future " Intercepted, shared guest introduction:

Sun Honghe: Social business model expert, brand new retail supply chain expert, brand marketing expert: Yuan Co-founder and CEO of Well-known planning agency Analyze International, general counsel of Qingdao Haier Help + Incubation Base, Dean of Business School, well-known financial self-media person, undergraduate entrepreneurship certification instructor, founder of Hong Heshuo platform. Co-editor of the Internet crowdfunding book "Fengkou", World Internet Conference crowdfunding expert, "New Business Wisdom" textbook editor, "Five Collections of Entrepreneurship" "Internet 25 Compulsory Courses" Chief Editor and Chief Editor

Sun Honghe: Social Business A model expert, a well-known self-media person, a new Internet business model actual combat expert, the editor-in-chief of the popular textbook "New Business Wisdom" is a classic textbook for a systematic new business model, edited by Sun Honghe. Social e-commerce expert, with more than one million fans on the entire network, well-known We-media people, Baidu Top 100 Quality Authors, and popular columnists on many We-media platforms.

Sun Honghe social business model brand

Wonderful sharing content:

1. What is the sharing economy?

Social business model expert Sun Honghe believes that the primary problem of the sharing economy is to solve the problem of "sharing"

, which is particularly important for ordinary entrepreneurs, if in the future In the era of socialized business models, if you don’t even have the ability to share, you will definitely be eliminated. Speaking of the concept of sharing, Sun Honghe also pointed out: Sharing must first have three elements: 1. Trust: you have to be trusted by others; 2. Benefit it: what you share is valuable to others; 3. Benefit: you share Time can gain benefits;

Sun Honghe is the co-founder of a well-known domestic planning agency and a socialized business model brand expert. The three cores of sharing he proposed are what the current self-media entrepreneurs lack. Sharing is one This kind of ability, entrepreneurs should upgrade this kind of sharing ability to: a sharing system. Among these three points, Honghe Sun reminds entrepreneurs to pay attention to a concept: benefits, trust assets, and benefit others; for example, when you share a product or information, you must first have "personal brand trust is brand equity", and then If you share it, you must “think about the problem from the other side’s perspective first, that is, benefit it, the other side must have needs, and the other side’s problems must be solved.” In the process, you must also have interests. This interest is not only “self "Buy to save money, share to make money", this is the concept of new retail. It is more that you have gained recognition from others, such as a kind of thought, a kind of belief, a kind of spirit, and a kind of learning. This is the basic thinking of socialization.

Sun Honghe is a well-known brand planning expert and a well-known brand new retail supply chain expert in China. He proposed: the back end of the sharing economy is a new business system. To describe the self-media is to add before and after the new industrial chain On the We Media, adding We Media in front of the industry is social drainage; adding We Media behind the industry is the system and fission. The back end of socialization is a brand new business system. For example, new retail is a brand-new form of the sharing economy, but apart from new retail, it is similar to live streaming and selling products from the media that are all sharing economy.

Sun Honghe's new business model system

2. What is social business fission?

The system textbook "New Business Wisdom", edited by Honghe Sun, explains in detail the fission system of social commerce. The book has a total of 14 chapters. It explains the new business system thinking, methods, Tools and practical cases have become classic teaching materials for new business.

So, what is social business fission?

Honghe Sun is an entrepreneurial mentor for college students. He is particularly concerned about entrepreneurial groups such as college students and proposed: If new entrepreneurs do not understand socialization and social business fission, then do not start a business lightly. Why? Because if you don’t understand socialization, you cannot solve the problem of traffic; if you don’t grasp the fission of socialization, you cannot solve the problems of sales and branding.Home says it’s terrible;

Social business fission, many newcomers may have some misunderstanding: Isn’t fission just classification? This is wrong or not entirely true; for example: Is word-of-mouth spread fission? This is called brand fission; is it fission to turn members into shareholders? This is organizational fission; so social fission is everywhere, and the concept of fission is the core of a new business. In the column of Sun Honghe's new method of social business fission system, more than 150 lessons are taught, and it has become the most popular in the entire network. Sun Honghe is also recognized as a "Brand Practical Expert in Social Business Fission". This course has accumulated more than 100,000 students, and many We-media platforms ranked first in continuous popularity.

Sun Honghe New Business Wisdom

3. What is the most promising model in the entrepreneurial field in the next five years?

Sun Honghe is the general counsel of many incubation bases, the dean of business schools, a well-known financial self-media person, the co-editor of the Internet crowdfunding book "Fengkou", the world Internet conference crowdfunding expert, Sun Honghe believes: entrepreneurship in the next five years The most promising model in the field must be based on human research. When we talk about socialization, we are studying people. In the future, there will be more and more intelligent terminals and virtual reality applications, and research on people will become more and more common.

View 1: Brand new socialized physical stores will become potential

Two irreplaceable functions of physical stores: service + experience, the future physical store must be super service and extreme The experience of traditional physical stores has been eliminated, and any physical store without services and experience will disappear. In the future, the leader of physical stores will be entrepreneurs who master the ability of social business fission.

The brand-new physical store must be a combination of online and offline, and only provide services and experience, online + intelligent recommendation function, will satisfy all customers, not customers are choosing, but intelligent Matching to customers, products have no boundaries. For example, a yoga studio may be a supply chain platform that integrates women, mothers and babies, children’s education, toys, beauty, services, underwear, etc., while offline yoga studios only provide services and social experiences This kind of storefront will show that a good location is no longer the only pursuit goal, and extreme socialization is the key to winning.

Viewpoint 2. More and more freelancers will become social elites who make money by thinking.

The Internet has strong connection and fission capabilities, so that every thinking person becomes With Monkey King, you can copy-fission countless selves at once. This is a special reminder to all entrepreneurs that you must master socially new business thinking and tools. The future leader is the strong thinking, and the life of the weak thinking group will be It becomes extremely difficult. More and more elites choose free work, work has become a part of their lives, hobbies can make money, making money anytime, anywhere.

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