Before Double 12, JD.com made a series of adjustments to pop merchants. The first was a comprehensive revision and launch of JD’s pop merchants official website. Further reduces the cost of information search for merchants when operating JD.com and improves the efficiency of merchant entry .
Secondly, in order to reduce the operating costs of new merchants JD.com, JD.com has introduced a support policy of lowering the quality guarantee, free platform usage fees, and returning commissions. For some categories, can achieve zero for new merchants in the first three months Cost operation . The details are as follows:
Jingdong settled in
These categories of merchants can enjoy three fee reductions and support
The latest investment policy for JD to settle in food, beverages, liquor, and personal care Businesses in categories such as, maternal and infant, toys, musical instruments, etc., are exempted from three entry fees, and the degree of exemption for different categories is also different. Item
warranty gold is reduced to only 10,000 yuan.
half-year exemption of platform usage fees
food, beverage, and alcohol merchants, 100% of the commission for the first 3 months will be refunded
merchants in nursing, household cleaning, maternal and child products,50% of the commission for the first 6 months will be refunded.
Jingdong settled in
2. Food, beverage, alcohol category
Rebate the platform usage fee for the first 3 months 100% for the first 3 months of return 100%
Food and Beverage Merchants' Warranty Deposit from 50,000 to 20,000
Liquor Merchants' Warranty from 100,000 to 50,000 warranty fee reduced from 50,000 to 30,000 Jingdong settled in
4. Home improvement building materials category
_span_1span2span free of charge for 3 months before the use of the platform
3% deduction points return to merchants
hardware tools, lock hardware, infrastructure auxiliary facilities open franchise store investment quotas
5. household daily use p _p3sp p0 Platform usage fee
Some categories of deduction points are returned to merchants
All categories of household and daily use categories are open to franchise store investment application channel
6. Men's category _p6 strong 6. Platform fee for 3 months after entering
1% deduction points to return to the merchant
Jingdong entering
It can be seen that Jingdong is still very active in attracting investment before Double 12.Looking forward to attracting more merchants to meet consumer needs, in addition to the above benefits categories, JD.com will also hold special investment conferences for men's wear, health, beauty, home improvement and building materials, etc., to open channels for merchants to enter. .
In terms of entry threshold and entry cost, we can also see JD’s determination and strength to support small and medium businesses. This support for new businesses is the largest reduction policy this year eliminates the operating costs of new businesses in the early stage, reduces costs, and makes it easier for new businesses to complete the early adaptation and growth of new stores. However, it should be noted that these support policies for are only for new merchants who have successfully applied for JD.com before December 31. So those who want to open a store on JD.com can seize the opportunity. will complete JD’s entry within this year. , Can enjoy the lowest cost to open JD store .
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