As the CEO of Apple, the world's most well-known technology company, Tim Cook has held this position for more than ten years. In an interview with Time magazine a few days ago, he talked about technological innovation and AI intelligence. Cook expressed his confidence in Apple's innovation and leadership, and at the same time said that he would deploy retail stores in the Indian market. The Chinese mobile phone brands are the most threatened.
Apple did not bring any hardware products related to AR (augmented reality) at Apple's autumn new product launch on September 15, but it does not mean that it will not pay attention to the AR field. Nowadays, many people like to talk about the " meta-universe" concept, which has even become a means for some companies to create information gaps. Cook believes that this is just a different argument. He doesn’t like to use cool buzzwords, the so-called "Universe" is just a new name for AR. I have a super excited interest in novel things and believe that new technology can change the world.
Cook said: I am very interested in artificial intelligence. Today, artificial intelligence appears in many products that you can't imagine. For example, iPhone Face ID, Touch ID , photo recognition, Siri voice assistant and so on. Artificial intelligence is ubiquitous and can help us live more easily, but this is only in the early stages. I am very excited about what augmented reality can bring. This is the superposition of the virtual world and the real world, and it will not distract you from the real world, but enhance the cooperative relationship between each other.
Facing a series of problems that may arise from artificial intelligence, Cook said that true intelligent AI must respect human "values", including privacy. If we get this wrong, the danger will be far-reaching . At the same time, we can both develop superb AI technology and formulate very sound privacy standards. This is not just a possibility.This is a responsibility. Privacy is the guarantee of our lives and is one of the most important issues of our time. Apple works hard for this.
Although Apple is the world’s largest mobile phone brand with the largest single product sales, Apple’s performance in the second most populous Indian market has not even entered the top five local sales. Such performance is clearly inconsistent with Apple’s position. . Cook said: Apple plans to open a physical retail store in India. The Indian smart market is huge, but Apple’s iPhones only occupy a small market share, and there is a huge gap with Android phones. In the future, Apple will make up for this shortcoming.
Apple wants to increase its share in the Indian market. The most threatened brand is undoubtedly the Chinese brand. Due to the lack of local Indian mobile phone brands, the top 5 brands in sales are Xiaomi_ span2span, Samsung, vivo, OPPO , realme , 4 of which are Chinese companies. If Apple increases its investment, the current domestic brands in the saturated market may be threatened. However, it may be counter-intuitive. It is definitely not Xiaomi that is most affected, but Samsung and OnePlus, because these two brands mainly contribute to high-end products and have direct competition with Apple, while Xiaomi Mainly rely on the volume of low-end products, the target consumer group does not overlap with Apple, and the impact is less.
Topic: Friends, do you think Apple's mobile phone still has the ability to innovate and lead the mobile phone industry? Pay attention first, then leave a message, happy to make a fortune every year.
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