Since the beginning of this year, the slightly slurred term Meta Universe has been out of circles frequently and has become the target of competition among technology giants, start-ups and venture capital.
released last few days is China's first VR self-learning decoration game "You Do Your Clothes", participated in the construction of the meta universe. "At the Service Trade Fair, the co-founder of the dresser Ma Yunlong announced that he would enter the pit meta universe, attracting many viewers to try it out.
The meta universe concept became popular frequently out of the circle _pstrongspan1 strongp_span17 strongp1 What is a meta-universe? Although the word is getting warmer, it has puzzled many people.
meta-universe, Metaverse, Meta stands for transcendence, verse stands for universe, and together it usually means "beyond the universe" The concept of ": an artificial space that runs parallel to the real world. The term meta-universe comes from "Avalanche". The book describes the meta-universe like this:
As early as 1992, Neil · Stephenson once proposed the concept of "meta universe" in his science fiction novel "Avalanche", showing people an immersive and connected shared virtual world in which users can interact, collaborate and create. With the continuous development of technologies such as 5G, VR, and blockchain, people are gradually seeing the possibility of this kind of sci-fi "future".
"As long as you bring a headset and eyepiece , you can find a terminal that can be connected to the computer to simulate another one in this three-dimensional reality. It has its own avatar in a virtual space parallel to the real world."
The meta universe can be generally understood as a virtual world parallel to the real world. In reality, people can or even cannot do things. All can be realized in the meta-universe.
Readers can imagine getting a second life in a virtual world. Those who like adventure and excitement can fly in teams, use swords and magic; those who like business and life can build houses and plant land and enjoy All kinds of consumer goods provided by the virtual world; and people who care about reality can also work and socialize here without leaving home.
"Meta universe is a concept at the same level as the mobile Internet." Matthew Bauer is the former content leader of Amazon , who has been studying Meta universe for many years. In his view, it is not simply equivalent to the space created by virtual reality, but the Internet, hardware devices and users themselves are packaged into a continuous, ubiquitous virtual system.
In 2014, Zuckerberg did not hesitate after trialing the Rift prototype, and used the equity to pool 2 billion dollars to acquire the provider Oculus ; Zhang Yiming waved 9 billion to acquire VR helmet provider PICO, announcing the entry of Byte; Tencent, which failed the bid with Byte, appeared to be more proactive. The non-stop Ma Huateng said that a major reshuffle is about to begin, and Tencent must Win this war.
After all, the main positions of the Tencent Empire: gaming and social interaction, may be subverted by Metaverse. The main users of Roblox are teenagers between the ages of 9 and 12, and the game screen is relatively simple, which is far from the "realistic physical world" in the meta-universe.
The valuation of Roblox, a sandbox game platform called "Meta Universe's first share" in March, has skyrocketed by 10 times, but the capital seems to be willing to believe the story of Meta Universe. After Roblox went public in March, its market value reached 40 billion U.S. dollars, a 10-fold increase from its valuation of 4 billion U.S. dollars a year ago.
After the game developer Epic announces the completion of a $1 billion financing in April, it will vigorously increase the layout of the code yuan universe, and in an interview, Zuckerberg said in an interview To transform into a meta-universe company within five years, the term "meta-universe", which originally appeared only in science fiction novels, will again receive great attention from the market and capital in 2021.
and VR device,It is a passport to the meta universe, although it now seems that the meta universe is more like a beautiful dream. With the huge amount of data in Metaverse, the demand for computing power is almost endless. Fortunately, semiconductor manufacturers such as NVIDIA and TSMC are constantly pushing the upper limit of computing power exponentially. Nvidia technical experts said that Metaverse cannot be achieved by a single company, and requires an integrated and multiple platforms to work together. It takes five to ten years to truly interact between the virtual and real world.
Recently, bytebeat acquired the meta-universe giant span for billions of yuan. Appeared in the vision of A-share investors. Zhongqingbao announced on the official WeChat that it will create a simulation business game "Brewmaster" that can map players’ inner world to meta-universe. Bao also said when introducing the "Brewmaster" game that virtual reality can be mapped to reality, and users can experience reality in the game, or touch the game in reality. This kind of mapping is reflected in the wine brewed by the player himself in the game, which can be picked up offline. In other words, what players "pinch, match, and play" are no longer virtual items, nor are they virtual items such as gold coins and rewards that are common in games, but they can eventually get their own design and packaging. Unique physical liquor.
The company will launch a meta-universe game "Brewmaster", which is a virtual and real dream linkage simulation business.This is an attempt to break the dimensional wall, and the boundary between the game and the reality begins to melt away. Zhongqingbao enters the meta-universe track through the integration of its own Internet technology products, and provides support with communication cloud computing technology; games build the main scenes of the meta-universe; VR performs visual presentations; builds an economic system with its own blockchain technology. To realize the transfer of value, these four closely intertwined and jointly constructed the meta-universe.
The liquor blending process can be said to be the highlight of the game. Each bottle of liquor is unique for players to explore in depth, and players may accidentally re-trigger lost recipes. Now arena. Players can customize their own distillery revival plan, as well as related management and recruitment work, to help the distillery brand build a more famous liquor empire. The official also pointed out that the cooperative winery is a well-known liquor brand, which passed the international liquor taster appraisal of liquor, and finally gave the official certification. In addition, the winery brand will be certified by the NFT, and players can obtain revenue through the internal auction of the circle .
After Zhongqingbao continued yesterday’s 20% daily limit, today it is the opening daily limit. There are still more than 22 million shares on the daily limit. Driven by the strong momentum of Zhongqingbao, related concept stocks went viral across the board. , Shunwang Technology , Baotong Technology, etc. have made strong moves.
Zhongqingbao: Metaverse is a huge concept and model,The company is still in the preliminary exploration stage, the concepts touched are relatively shallow, and the corresponding products are still being developed. At present, the launch time and region of new games are affected by many factors, and there are also uncertainties.
Product development and application.
Luxshare Precision : AR and VR are important product lines in consumer electronics. The company has a layout for both parts and complete machines, and is also negotiating with customers in related markets.
Aofei Entertainment : After the VR/AR industry enters a more mature and stable stage, the company will choose the opportunity to present content works to users through related hardware devices.
Sanqi Mutual Entertainment : The company has invested in Archiact, a high-quality VR content developer, to deploy content ecology, etc., and continue to improve the overall layout of the VR/AR field.
Fengyuzhu : VR/AR digital visual content and VR/AR virtual reality technology overall solutions are widely used in the company’s digital experience business,The company is good at using VR/AR and other virtual reality technologies to create digital scenes and create immersive experiences. Digital content and scene construction are important links in the development of "Meta Universe" related industries.
On August 29, the VR (virtual reality) startup Pico issued a letter to all employees, disclosing that the company was acquired by ByteDance. From Facebook, ByteDance, Tencent and other domestic and foreign giants vying to deploy the "meta universe", the VR industry has been regarded by the industry as the first "ticket" to log on to the next-generation Internet, and it is also regarded by investors as the new "wealth password" ". On August 29, Beijing Xiaoniaokan Technology Co., Ltd. (Pico) confirmed in an internal letter that the company was acquired by ByteDance.
According to public information, Pico was founded in 2015 and was founded in 2015 by the current CEO Zhou Hongwei, focusing on creating the largest VR experience in the domestic software and hardware industry. R&D manufacturer. The company has developed products such as mobile VR helmets, GoblinVR all-in-one machines, PicoUVR glasses, TrackingKit tracking kits, PicoStore applications and game stores.
Pico is 100% owned by Qingdao Xiaoniaokan Technology. The largest shareholder of the latter is Goertek with a shareholding ratio of 26%. Chairman Jiang Long is The current vice chairman and general manager of , GoerTek Co., Ltd. .
In other words,Pico and GoerTek shares belong to the GoerTek Group.
In the first quarter, Goertek achieved operating income of 14.028 billion yuan, a year-on-year increase of 116.68%, and net profit attributable to shareholders of listed companies was 966 million yuan, a year-on-year increase of 228.41%. In the first half of the year, operating income was 30.288 billion yuan, a year-on-year increase of 94.49%; net profit attributable to the parent was 1.731 billion yuan, a year-on-year increase of 121.71%.
's performance forecast for the first three quarters of the company continues to increase significantly. The net profit attributable to the parent in the first three quarters of 2021 is expected to be approximately 3.214 billion yuan to 3.461 billion yuan, a year-on-year increase of 59.38%-71.64%. The third quarter is expected Realized a profit of 1.483 billion yuan to 1.73 billion yuan. If the median value is used, the profit in the third quarter is estimated to be 1.61 billion yuan, a year-on-year increase of about 30% and a month-on-month increase of about 110%.
Goertek mentioned in the 2021 semi-annual report that emerging concepts such as the company's "Meta Universe" have attracted widespread attention from the entire industry.
The financial report shows that Goertek has three main business segments: precision components, intelligent acoustic machines (such as TWS), and smart hardware (such as VR/AR, smart wearable products) ). In the first half of 2021, the revenue of precision components was 6.051 billion yuan, a year-on-year increase of 21.78%; the revenue of intelligent acoustic machines was 12.492 billion yuan, a year-on-year increase of 91.94%; the revenue of smart hardware was 11.210 billion yuan,A year-on-year increase of 210.83%.
Among the three major businesses, the smart hardware business led by VR/AR business is growing rapidly, ushering in explosive growth. Goertek, with its VR product shipments reaching tens of millions, will benefit from the massive volume of Yuan Universe at the forefront of the industry chain. Foundry of several high-end VR products around the world, the Chinese market share of its independent brand Pico in the fourth quarter of 2020 will reach 37.8%
Goertek's late gains expanded to 8% to the closing daily limit, and the stock price hit a record high with a turnover exceeding 85.38 billion yuan.
Goertek plans to spin off and list on the GEM.
Goertek is a manufacturer of MEMS series products, providing MEMS microphones, MEMS sensors, micro system modules and other related products, which are used in smart phones, smart wireless headsets, wearable products, automotive electronics And other fields. Goertek's current main business is clear, the sales revenue of new products such as VR and virtual reality has increased, and the profitability has improved. From 2021 to 2025, global shipments of VR virtual reality products are expected to reach an average annual growth rate of about 41.4%, and shipments of AR augmented reality products are expected to reach an average annual growth rate of about 138%. The spin-off of its mature business subsidiaries and the listing will help the company continue to focus on its growth business layout.
In terms of overall revenue,In the past ten years, Goertek has benefited from the development of the consumer electronics industry. In other years except 2015 and 2018, the growth rate of revenue and net profit has reached more than 25%, and the total market value has reached more than 160 billion yuan. The number of shareholders Nearly 200,000 households.
However, although Goertek's revenue scale continues to hit new highs, its sales gross profit margin and net profit margin have fallen all the way. In 2005, Goertek still had a gross profit margin of 37.83% and a net profit margin of 14.2%. However, these two indicators have declined since then. The latest gross profit margin in the middle of this year was only 14.41% and the net profit margin was 5.77%.
From the perspective of inventory scale, Goertek's inventory has increased from about 5 billion yuan at the end of 2019 to more than 9.3 billion yuan in mid-2021, especially in the quarter of 2020. At that time, its inventory scale once reached 12.262 billion, which was 41% of its current assets of 29.848 billion yuan. At the end of 2019, this proportion was only about 30%. For companies with high inventories, the biggest risk of high inventories is asset impairment, and Goertek obviously has this problem.
The latest semi-annual report of GoerTek Inc. shows that of the book value of its 9.409 billion inventory, only about 8.69 million of its inventory reserves accounted for the decrease in the value of its inventory. The overall inventory scale is less than 1%. This situation may reflect from the side that GoerTek’s inventory depreciation reserves are not adequately accrued, and there are certain hidden dangers.
But the meta universe wants to move towards a practical scene that can be landed,The underlying technology still needs to be improved. At present, AR and VR devices still have shortcomings and cannot perfectly meet the needs of users. "Image rendering and video quality affect the user's sense of presence and fidelity. Only when VR reaches 16K will it approach the human eye's'full immersion', and the resolution of VR devices on the market supports up to 4K.
In terms of performance, existing VR equipment has a large computing power load and high power consumption, which directly affects battery life." In addition, "true VR" requires a large bandwidth and low latency network, and the current 5G penetration rate is still very low. Many games and applications currently appearing only have meta-universe characteristics, but they are far from comparable to the experience of virtual space in the concept.
So now the so-called "meta universe" is to create an immersive virtual space where users can have interactive experiences such as cultural, social, and entertainment activities. At present, the "meta universe" is still in the stage of concept speculation, and investors need to distinguish carefully. Going back to the fundamentals, we must first solve the problem of application scenarios, and then the problem of profit model. Investors should also understand the historical position of stocks that have risen due to conceptual speculation, whether they have risen in popularity or are supported by fundamentals. I suggest that you still have to make rational judgments, and do not suggest blindly speculating. This concept is now being hyped up and down.
