Who knows that this year's smartphone landscape will change dramatically because of Huawei, but no matter how it changes Samsung + Apple's status is still unshakable, Samsung's status lies in global shipments, and Apple's status lies in global revenue First.
On May 31, Strategy Analytics, a well-known data research model, officially released a report on smartphones. The main content of this report is about the global smartphone wholesale revenue in the first quarter of 2021. The data shows that in the past first quarter, the total global smartphone wholesale revenue exceeded the $100 billion mark, a year-on-year increase of 37%. Let’s take a look at the proportion and ranking of each brand:
champion: Apple, accounting for 46% of the overall revenue;
runner-up: Samsung, accounting for 19% of the overall revenue;
third runner-up: vivo, accounting for 8 of the overall revenue; need to be explained This is the first time that vivo has surpassed Huawei and ranked third.
Xiaomi and OPPO both accounted for 7% of the overall revenue, tied for fourth place in ; Huawei's overall revenue has plummeted to 3%, ranking fifth.
Now let's look at the revenue by selling price, the super high-end market with an average wholesale price of more than 900 US dollars accounts for 41% of the overall revenue, and this market is dominated by Apple + Samsung on a global scale; high-end 300-899 The US dollar accounted for 25% of the overall revenue; the mid-to-high-end $191-299 accounted for 13% of the overall revenue; the mid-range $100-190 accounted for 16% of the overall revenue; entry-level models accounted for only 5%.
It should be noted that vivo ranks first in the price range of $400-499, and OPPO ranks first in the price range of 191-299.
Therefore, the global high-end share vacated after Huawei's problems was basically eaten up by Apple + Samsung. Other domestic brands are still unable to challenge Apple and Samsung in this field.The good news is that the performance of the vivo brand has been ahead of other brands, maintaining the market and revenue in the price range of 400-499 US dollars. OPPO+Xiaomi needs to refuel. Sometimes high sales do not mean that the market is truly recognized. Only by being recognized by the market in the high-end field can the sales of low-end and mid-range models be fully driven.
