In leading the revolution in the electric vehicle category, Emma, an industry giant, has never stopped its exploration and innovation.
After just leading the industry from the era of carpooling to the era of car-making, Emma recently launched the "Star Chasing Program", which once again set off a color revolution in the electric vehicle category. , A more diversified sense of fashion and a more vivid and young exclusive IP, creating Emma's exclusive riding art for the young people born in 1995 and 00. fashion, the perfect combination of
technology and industrial manufacturing
to build electric car ride exclusive Art
younger age groups are led by the The new round of consumption upgrades has become a key research topic for all industries and enterprises. Beginning with beauty, getting stuck in quality, and loyal to the brand, it has become the perfect model for major brands to seize the consumption mind. The launch of the "Star Chasing Program" is exactly the answer given by Emma, which has more than 50 million users, on behalf of the electric vehicle category.
In the live broadcast conference, Ms. Duan Hua, CMF consultant of Emma Technology Group, reiterated the inheritance of Emma's fashion genes for the entire network.Said that through the launch of the "Star Chasing Program", perfectly combines the fashion elements that Emma has been exploring with technological research and development, and industrial manufacturing capabilities to condense the "fashion colors driving on the road" , for young consumers Youth, vitality, fashion, and efficient Emma's exclusive cycling art.
At the same time, Emma also released the upgraded brand image IP: 1, Ma Shang strong2 span_strong2, Ma Shang strong2 span_strong2 , Through the new IP style that is more in line with the current two-dimensional group's favorite, injecting more youthful and personalized power into the Emma brand. These upgraded "little horses" will also be used by Emma's product designers in the "Star Chasing Project". creates super heights for Emma's many classic products that are different from other brand products. The degree of recognition also makes the friends who choose Emma become the "star to be chased" on the commute.
under the new national standard redemption tide
Emma usher in super product channels enabling
As we all know,The electric vehicle industry is entering a nationwide new national standard redemption wave. Relevant analysis data shows that this unprecedented wave of redemption is expected to reach its peak this year and next two years, and major brands have also tried their own tricks to harvest sales as much as possible.
Compared with the common price strategy on the market, Emma, an industry giant, chooses to follow the essence of modern business, starting from the core technology, quality craftsmanship and design innovation of the product. Build product advantages ahead of competing products, and then empower national channels.
Just taking this year as an example, Emma first launched the "National Tide Series" with national characteristics at the beginning of the year, and then just released the industry's first "made" product just recently. The product Emma A500, both of which have become popular in the terminal market, are also a strong proof that Emma's product philosophy is ahead of the industry.
Now, Emma has launched the "Star Chasing Program", which will give a variety of classic Emma models with a new and stylish element. The product atmosphere of the industry has brought a strong impact, especially in the special stage when the new national standard swaps and the traditional peak season is coming, it will also bring new profit points for dealers.
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